Marketing Executive

Job Description

At Paramount in London, we have an iconic portfolio of brands, like Paramount, MTV, Nickelodeon, Channel 5, Comedy Central and many more, reaching more than 3.8 billion subscribers in 180+ countries and territories, via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.

Come and join a culture where content, people and ideas merge. An exciting and open place where your talents can truly thrive and where our employees make it unique. You could be the next addition to our incredible team!

It was announced in August that Channel 5 and its free streaming service, My5, will relaunch in 2025 under a unified parent brand of 5 across linear, streaming and digital platforms – giving its audience easy access to its award-winning range of programming and content, wherever and whenever they want it.

As part of the relaunch as 5, the free streaming service will feature a significantly expanded content offer to complement Channel 5's acclaimed UK drama originals and unscripted programming.

For the first time, the streaming service will include a new range of specially curated FAST channels. There will also be personalisation, and enhanced data-led advertising opportunities.

This long term, strategic decision by Channel 5 follows successive years of industry leading growth across both Channel 5's linear channels and My5. Over the first half of 2024, My5 grew its viewing by +40%[1], more than any of the other public service streaming services.

Is this the role for you?

We are looking for a Marketing Executive to join the Channel 5 Marketing team. The Channel 5 Marketing team are responsible for promoting the Channel 5 portfolio of channels, showcasing the best content available and challenging the current content perceptions, delivering campaigns that build reputation and reach. We are a dynamic and energetic team and sit at the heart of what Channel 5 is all about – phenomenal TV.

This role is a key position within the Channel 5 marketing team and requires someone with a strong knowledge of entertainment to continue building on the channel's success.

Reporting to the Senior Marketing Manager, the Marketing Executive will be actively involved in all aspects of delivering the marketing communications and campaigns for Channel 5. We're looking for a motivated self-starter who's looking to play a pivotal role in the continued evolution of the channel.

You will be responsible for ensuring that campaigns follow the agreed process, are delivered to brief and on time. Working in a support capacity for through-the-line campaigns and other major projects (including delivery of campaign elements, project timelines, budget sheets, WIP reports, meeting facilitation etc). The successful candidate will need to communicate effectively and work closely with several internal stakeholders, e.g. creative, PR, digital, Channel Heads and commissioning, as well as external agencies and partners.

You will be passionate about television and have an interest in some of the biggest shows on Channel 5 and the family of channels. We all love television at Channel 5 and are looking for someone who shares this passion. You are self-motivated, possess integrity and be able to work autonomously. The candidate will be required to work across the full Channel 5 family of channels.

What will you be doing?
• Work alongside the Senior Marketing Manager to deliver on and off-air communication for Channel 5 campaigns, in line with the brand strategy for the channel.
• Responsible for the delivery of on-air promos.
• Ensure all output regarding the channel brand is correct, in line with the marketing guidelines for the channels and communicating key message priorities.
• Work with Legal and Compliance to ensure all regulations are adhered to in creative.
• Building PCAs and case studies, outlining key insights post campaign, and tracking/sharing of standard processes.
• Liaising with production and distribution partners regarding key assets and materials including imagery, footage, and copyright.
• Prepare content priority slides for affiliates.
• Act as marketing representative for Channel, Commissioning and Acquisition meetings.
• Keep ahead of developments in the field of marketing, maintaining links with the industry and incorporating fresh research or approaches into marketing plans where applicable.
• Build strong relationships both internally and externally with a variety of collaborators.
• Communicate and present confidently.
• Stay up to date on market trends and competitor activity.
• Build close working relationships with external agencies e.g. media, creative and digital.

What are we looking for?
• A passion for entertainment and television.
• Adaptable and resilient, can handle workload in a fast-paced environment.
• A passion and commitment to developing brands which people love.
• Experience of brand and/or content marketing campaigns.
• Highly organised with strong attention to detail.
• An enthusiastic creative problem solver and teammate.
• Able to forge strong relationships with key stakeholders.
• Able to present with confidence.
• Extensive Knowledge of Word, Excel, PowerPoint.
• Excellent written and oral communication skills.
Optimism & Determination

At Paramount, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing different perspectives to our business. We want to make sure Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work.

Channel 5 is an award-winning public service broadcaster and the UK's third latest commercial TV station, reaching 3 in 4 of the UK viewing public each month. The channel has a diverse schedule of original programmes across genres including issue-led documentaries, popular factual, accessible history, stunning natural history, inclusive entertainment and reality, top level sport, high quality scripted programming, headline-grabbing current affairs and critically acclaimed children's and news programming. Channel 5 is a unit of Paramount Global.

Paramount is an equal opportunity employer (EOE) including disability/vet.

If you have any difficulties in applying or require access needs arising from a mobility or any other impairment please let us know by emailing uk.recruitment@vimn.com or calling 0207 555 1234. We can then ensure your experience and visit is as smooth and enjoyable as possible.

Jobcode: Reference SBJ-g4n61v-3-15-235-239-42 in your application.