Lifecycle Marketing Manager

Job Description

Position Title: Lifecycle Marketing Manager

Department: Marketing

Reporting to: Director of Growth & Lifecycle Marketing

Based in: Hawley Crescent, London

Working conditions: Hybrid

In 2025, Channel 5 and My5 are joining forces under one powerful new brand: 5 – delivering an all-new, unified experience across TV, streaming, and digital platforms.

We're looking for passionate individuals to help shape this next chapter. This unified brand will revolutionize TV, streaming, and digital platforms, offering expanded free streaming services, more UK drama originals, and specially curated FAST channels.

With personalisation and cutting-edge, data-driven advertising solutions, 5 is set to lead the future of entertainment. After an impressive year of industry-leading growth, including a 40% surge in viewership in 2024, 5 is gearing up to transform the viewing experience- and we want you to be a part of it!

Help us create a brand that delivers unlimited entertainment, always free. Join the team driving the 5 relaunch and shape the future of how the world watches.

Is this the role for you?

We're entering an exciting period of our development, building a new team to deliver best practice retention and lifecycle marketing and drive D2C customer engagement across the 5 business.

As the lifecycle manager you will have primary responsibility for CRM marketing for 5's digital platform (5 Streaming). An expert with ESPs such as Braze, you'll work with the data/analytics and product teams to build, deploy and optimise a suite of best-in-class, customer-centric lifecycle marketing journeys that drive engagement, retention and customer lifetime value.

Crucially, the journeys and campaigns you build will be central to the impending launch of a rebrand streaming product for 5. Central to this strategy, you'll be responsible for the planning, build and execution of CRM automated journeys and campaigns, leading up to the streaming service's relaunch.

What will you be doing?
• Develop customer-led journeys and contact strategies across the customer lifecycle, from onboarding and engagement through to upsell, cross sell and winbacks
• Lead the delivery roadmap for a full suite of CRM / lifecycle automated journeys, taking primary responsibility for build, deployment and optimisation of these journeys within the ESP (Braze)
• Make use of customer and performance data, CRM tools and segmentation/messaging standard methodology to successfully drive engagement, retention and lifetime value
• Partner with the product team to identify martech solutions to improve campaign performance
• Work with internal partners on the delivery and deployment of assets that will underpin marketing activity
• Develop campaign reporting capabilities by working with internal data and analytics team, measuring marketing and customer performance against a set of agreed important metrics
• Share priority campaign updates with key partners
• Be responsible for the marketing test and learn roadmap in your markets, using test results to drive broader optimisations and share standard methodology with international counterparts
• Lead on specific ad-hoc projects as required to address prevailing customer challenges

What are we looking for?
• 5+ years experience in a similar CRM, customer marketing or marketing automation role
• Experience planning, building and driving customer-centric automated journeys and email campaigns in an ESP. Specific knowledge of HTML and Braze
• Strong track record improving customer performance metrics through delivery of data-led CRM solutions and marketing campaigns
• Knowledge of segmentation strategies and executions
• Demonstrated capacity for partner management and cross-functional collaboration
• Adept with data and reporting
• Track-record of sharing actionable campaign performance insights
• Strong time-management and organisational skills, with a keen eye for detail
• Confident communicator who can troubleshoot issues with partners
• Ability to juggle multiple projects while working with line manager to prioritise the programme of work

Values:
Our values, and their related behaviors, guide how we show up to work each day and help ensure that we all treat each other with respect. The 6 values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.

Agility & Adaptability

Inclusivity & Collaboration
Optimism & Determination

Paramount is an equal opportunity employer (EOE) including disability/vet.

If you have any difficulties in applying or require access needs arising from a mobility or any other impairment please let us know by emailing uk.recruitment@vimn.com or calling 0207 555 1234. We can then ensure your experience and visit is as smooth and enjoyable as possible.

Jobcode: Reference SBJ-gp6q90-18-117-91-221-42 in your application.