Analyst, Data Solutions, Advertising

Job Description

Paramount's Vantage is the leading advanced advertising platform in the industry, bringing audience-based solutions to clients with activations that span our massive linear, digital, and addressable TV portfolio, and features premium content from brands including CBS, Comedy Central, MTV, Paramount+, and Pluto TV, among others.

Advertising has been reinvented through big data, predictive analytics and other audience segmentation tools that were previously only available in the digital world, but now extend to all platforms. Paramount Vantage is at the forefront of the advanced advertising industry, executing unified campaigns across linear, digital, and addressable TV screens at unrivaled scale.

In this role, you will support the sales and activation of advanced audience campaigns on National Linear, LLA, CTV, Desktop, and Mobile. You will help to analyze and summarize various audience segmentation approaches, including how they are collected, the benefits and limitations of each, and how to append them to the various activation platforms. This role will also support our first party reporting and its continued evolution. Success in this role will be measured by both the quality and volume of campaigns activated, as well as aiding in overall client satisfaction, retention, and growth.

Responsibilities are not limited to, but will include:
• Support technical pre-sales for Vantage audience-based linear and multi-platform deals, providing high-level data and product expertise on data sets, OpenAP, KPI and optimization strategies, benchmarking, and analytics
• Support multiple Vantage clients through pre-sales, activation, and post-campaign analysis, providing timely and accurate information/feedback on all data-related questions
• Monitor and maintain current and future clients' segments to ensure ongoing fidelity and accuracy, including analyzing the outputs from data vendors and viewership providers to ensure segments are properly maintained and measured
• Support engagements with OpenAP and OpenAP partners to activate cross-publisher segments and communicate OpenAP posting data
• Continue to identify new data vendors and provide informed POV on their offerings/value.
• Research and recommend specific effectiveness-measurement strategies for eligible clients
• Support the creation of tailored campaign reporting to sales and client partners that highlights the value that Vantage provided

Qualifications:
• 0-1 years of experience in advanced television, consumer segmentation, data-driven advertising, addressable television or ad tech or education/experience in analytical field
• Technical comfort in the fundamentals of research and data analysis tools and systems (Excel)
• Experience building and activating targeted media campaigns in digital, addressable, programmatic and television advertising a plus
• Experience in media analytics and measurement systems for media, including underlying data collection, aggregation, and presentation a plus
• Strong written and oral communication skills

ADDITIONAL INFORMATION

Hiring Salary Range: $64,800.00 - 72,900.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gq19kx-3-131-13-196-42 in your application.