Senior Manager, Performance Marketing

Job Description

Is this the role for you?

At Paramount Global International Streaming, we bring premium entertainment to audiences worldwide through our industry-leading brands, including Paramount+, Pluto TV, Nickelodeon, MTV, Comedy Central, and BET. Our team is dedicated to driving subscriber growth, optimizing marketing strategies, and leveraging data-driven insights to enhance performance.

We are looking for a Senior Performance Marketing Manager to drive our international subscriber growth by optimizing marketing spend strategies, collaborating across teams, and using data-driven insights to increase performance. If you have a passion for media, strong analytical skills, and experience in performance marketing, we'd love to hear from you!

What will you be doing?

Marketing Strategy & Acquisition Optimization
• Work closely with the Direct Response Acquisitions team to ensure flawless alignment of marketing spend strategies with business objectives.
• Establish clear goals, handle budget allocations, and lead all aspects of the successful execution of spend strategies.
• Develop a culture of teamwork that improves efficiency and campaign performance.

Financial Planning & Forecasting
• Partner with the Finance team to support forecasting cycles across multiple markets.
• Provide data-driven insights to improve financial projections and ensure alignment with acquisition objectives.
• Adapt financial planning and budget strategies based on market trends and performance indicators.

Purchase Funnel & Conversion Rate Optimization
• Find opportunities to refine and improve the purchase funnel to increase conversions and user acquisition.
• Work with cross-functional teams to ensure smooth integration of marketing automation tools.

Performance Monitoring & Reporting
• Define and track key performance indicators (KPIs) to measure the efficiency of marketing strategies.
• Provide leadership with regular insights on campaign performance, highlighting opportunities for improvement and growth.
• Collaborate with execution teams to fine-tune spend allocation for maximum efficiency.

Integrated Campaign Planning
• Work closely with the Above-The-Line (ATL) Marketing team to develop and implement multi-channel launch strategies for new and returning titles.
• Ensure campaigns are fully coordinated with acquisition strategies to optimize audience reach and engagement.
• Supply strategic insights to improve marketing efficiency for upcoming releases.

Cross-Functional Teamwork
• Actively partner with teams across finance, business insights, and acquisitions to create a unified and data-driven approach.
• Engage in strategic discussions, providing insights that support decision-making and continuous improvement.

Industry & Market Insights
• Stay informed about emerging trends, industry innovations, and shifts in consumer behavior.
• Identify new opportunities to enhance acquisition strategies based on evolving market conditions.
• Maintain and refine subscriber growth forecasts using historical data, predictive modeling, and competitive analysis.

Marketing Spend Optimization
• Conduct in-depth channel performance analysis to identify high-impact acquisition opportunities.
• Develop strategic plans for paid media campaigns, ensuring budget allocation is aligned with growth objectives.
• Work alongside finance and marketing teams to balance investment efficiency with overall business goals.

Econometrics & Data Modeling
• Collaborate with the Business Insights team to develop and refine econometric models, including marketing mix modeling.
• Leverage data-driven insights to continuously enhance the efficiency of marketing spend strategies.
• Adjust models based on real-time performance metrics and evolving market conditions.

What are we looking for?
• 5-6 years of experience in performance marketing or media buying.
• Expertise in paid media across multiple digital channels.
• Strong analytical skills and experience using Excel.
• Confidence in communicating insights to senior leadership.
• Background in TV, streaming, or subscription-based businesses.
• Passion for entertainment and an understanding of audience behavior.
• Ability to thrive in a fast-paced, ever-evolving environment.
• German or Italian language skills are a plus!

Join the Paramount Streaming Talent Community! Get the inside scoop on life at Paramount Streaming and about career opportunities.

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the US in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Paramount is an equal opportunity employer (EOE) including disability/vet.

If you have any difficulties in applying or require access needs arising from a mobility or any other impairment please let us know by emailing uk.recruitment@vimn.com or calling 0207 555 1234. We can then ensure your experience and visit is as smooth and enjoyable as possible.

Jobcode: Reference SBJ-rok582-3-16-139-131-42 in your application.