Senior Analyst, Marketing Strategy & Insights

Job Description

Overview & Responsibilities:

The Marketing Strategy & Insights team is responsible for crafting compelling analyses, and strategic and actionable insights regarding content performance and marketing effectiveness, empowering marketing teams to support the organization's goals.

The Senior Analyst will report and analyze marketing performance supporting Paramount+'s original series, sports, nonfiction, and library titles reporting on strategic alignment deliverables, in-season snapshots, optimizations, and post-mortem reports across paid, owned, and earned channels. If you enjoy working in a highly collaborative role and love using data to influence key business decisions, apply now!

Responsibilities include but not limited to:
• Partner with marketing to understand business objectives, define key performance indicators, and provide pertinent data, including analysis and insights regarding subscriber acquisition and lifecycle marketing efforts.
• Support high-impact, cross-functional projects that provide foundational value for Paramount+ marketing organization (e.g., retention initiatives, marketing budget process / long-range planning).
• Manage 1st, 2nd, and 3rd-party data sets to populate data intelligence reports tracking key business performance and subscriber trends including product and consumer marketing-related data.
• Build engaging materials and leverage analytical skills to ''tell the story'' and draw conclusions that help inform and drive decision-making for marketing and optimization.
• Support teams across the marketing organization with actionable insights via dashboards, analysis, and ad hoc reporting requests using decks, Excel docs, emails, and more formats.

Basic Qualifications:
• Bachelor's degree and 3+ years of experience in digital marketing and analytics, web analytics, social analytics, and media industry.
• Proven experience working with large and disparate data sets and communicating findings clearly and concisely (both verbally and in writing/presentations).
• Strong verbal, written, communication, and interpersonal skills, with proven experience presenting and conveying information concisely to a variety of audiences.
• Understanding of common marketing metrics, calculations, and how they influence the success of marketing activities across various social & digital platforms.
• Proficient with paid media measurement. Knowledge of ad partner performance measurement (e.g. Meta, TikTok, Google Ads, Snapchat, etc).
• Experience with data visualization and extracting data from analytics tools (using Tableau, Looker, Adobe Analytics).
• High degree of proficiency with Microsoft Word, Excel & PowerPoint, Google Drive/Docs.

Additional Qualifications:
• Self-sufficient, inquisitive, forward-thinking problem solver who can think creatively and independently.
• Strong attention to detail, organizational, analytical, visualization capabilities, and critical thinking skills.
• Ability to maintain positive relationships while prioritizing various projects.
• Understanding of streaming platforms and metrics.

Join the Paramount Streaming Talent Community! Get the inside scoop on life at Paramount Streaming and about career opportunities.

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the US in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range: $85,600.00 - 128,000.0.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-g35n8q-13-59-85-151-42 in your application.