Group Account Director, Converged Sales

Job Description

Position Title: Group Account Director, Converged Sales, Paramount Advertising International

Department: Ad Sales

Reporting to: Vice President, International Programmatic Revenue, Paramount Advertising International

Working conditions: Camden, Hawley Crescent Hybrid - 3 days in office

Who are we

In 2025, Channel 5 and My5 are joining forces under one powerful new brand: 5 – delivering an all-new, unified experience across TV, streaming, and digital platforms.

We're looking for passionate individuals to help shape this next chapter.

This unified brand will revolutionize TV, streaming, and digital platforms, offering expanded free streaming services, more UK drama originals, and specially curated FAST channels.

With personalisation and cutting-edge, data-driven advertising solutions, 5 is set to lead the future of entertainment. After an impressive year of industry-leading growth, including a 40% surge in viewership in 2024, 5 is gearing up to transform the viewing experience- and we want you to be a part of it!

Help us create a brand that delivers unlimited entertainment, always free. Join the team driving the 5 relaunch and shape the future of how the world watches.

Is this role for you?

Reporting into the Vice President, International Programmatic Revenue, the Group Account Director will be responsible for pitching, negotiating and delivering best in class advertising solutions to agencies and clients to drive revenue growth across our Channel 5's BVOD service My5.

This role will require the development of strategies and creative solutions to unlock investments at agency and advertiser level. Strong relationships with agencies and clients at a senior level is a must.

What will you be doing?

Strategic Leadership and Business Development
• Develop and implement strategic sales plans to maximize advertising revenue across Paramount's digital and streaming platforms in the UK market.
• Identify and pursue high-value new business opportunities within existing accounts and potential new clients.
• Provide expert guidance on converged advertising strategies, with a focus on My5, PlutoTV, Paramount+, and YouTube.
• Achieve ambitious quarterly revenue targets, focusing on client retention and scaling up the existing advertising book of business.
• Work alongside existing PAI sales team and compliment and co ordinate GTM sales approach

Senior Client Management
• Build and maintain strong relationships with C-level executives and senior decision-makers at key brands and agencies in the UK digital advertising space.
• Present high-level, compelling advertising proposals that showcase the unique benefits of Paramount's digital and streaming platforms.
• Act as the primary point of contact for strategic accounts, ensuring client satisfaction and long-term partnerships.
• Deliver quarterly business reviews (QBRs) and lead strategic meetings with key clients to establish and maintain senior-level relationships.

Team Leadership and Development
• Lead, motivate, and supervise a team of Account Directors and Account Executives specializing in digital and streaming advertising sales.
• Mentor team members on industry best practices, emerging trends, and leadership skills in the UK streaming and digital video landscape.
• Oversee account-level P&L and manage project scopes to ensure profitability across all digital platforms.
• Foster a culture of innovation and excellence within the sales team.

Strategic Platform Expertise and Innovation
• Develop and maintain a comprehensive understanding of Paramount's digital and streaming ecosystem, including My5, PlutoTV, Paramount+, and YouTube channels.
• Stay at the forefront of developments in digital video advertising, including programmatic, addressable TV, and advanced targeting capabilities.
• Collaborate with product teams to develop innovative, high-value advertising solutions that leverage the unique features of each platform.
• Provide strategic feedback to product, marketing, and senior management teams on market demand and new feature development.

Performance Management and Strategic Reporting
• Oversee and analyse account-level P&L and project scopes to drive overall profitability
• Develop and present high-level strategic insights on converged advertising strategies and platform performance to senior management.
• Accurately forecast and plan new business and revenue growth, aligning with company-wide objectives.
• Lead the development of strategic sales plans and initiatives to drive long-term growth and market share.

What are we looking for?
• Advertising Sales: Extensive experience in agency advertising sales, with a strong focus on digital video and streaming platforms in the UK market.
• Account Management: Proven track record of managing and growing major digital advertising accounts, demonstrating strong client relationship management skills.
• Industry Knowledge: In-depth knowledge of the UK media landscape, particularly in streaming and digital video, including familiarity with key players and market dynamics.
• Technical Proficiency: Experience with industry tools such as FreeWheel, ClearCast, and programmatic advertising platforms.
• Sales Strategy: Demonstrated ability to develop and execute successful sales strategies that drive revenue growth and client engagement.

Qualification
• Bachelor's degree required.
• Excellent presentation and communication skills.
• Ability to think strategically and translate complex data into actionable insights for clients.

Skills
• Leadership and team management.
• Strategic thinking and problem-solving.
• Negotiation and client relationship management.
• Financial acumen and budget management.
• In-depth knowledge of the UK digital and streaming advertising ecosystem.

About Paramount

Paramount is comprised of many of the world's most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Paramount International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.

At Paramount, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work. We take responsibility of being a Disability Confident Employer seriously and we guarantee to interview all disabled applicants who meet the minimum criteria of the role applied for. If you require any support or assistance during the interview process, please let your recruiter know

Jobcode: Reference SBJ-rzw9m7-18-117-105-16-42 in your application.