Director, Creative Advertising

Job Description

Overview & Responsibilities
• This position helps drive the creative direction, development and execution of digital advertising and marketing strategy for Motion Picture marketing.
• Partner with executive vice-president, senior management, filmmakers, feature film cast and crew, editorial and advertising agencies as well as Paramount Pictures marketing departments
• Lead digital creative budgets
• Concept, build and produce ads for digital/online placement – working with our digital agencies
• Lead workflow with the digital marketing team to ensure all integration memos are filled and timelines are met
• Interpret digital media plans and be responsible for the creation of different assets
• Partner with the analytics team to review the success of campaigns and optimize/adjust accordingly
• Work with digital and brand strategy to craft trailer launch plans
• Participate in creative research and ideation, including comparable campaigns, cues, copy and concepts
• Involvement in creative strategy of AV, Print and Digital materials
• Lead quotes, culls, accolades and awards tracking
• Proficient in various digital platforms such as Facebook, You Tube, Instagram, Snapchat, FEPs and site driven placements
• Well versed with different ad types used digitally - :06 bumpers, :10s :15s, Motion graphics driven creative and longer form AV materials
• Expertise in extending the tone/voice established in traditional forms of creative advertising and carrying that over into the digital space
• Metrics knowledge that determines success of digital advertisements

Basic Qualifications
• Minimum 7 years related experience
• Knowledge of Adobe Creative Suite (creative file types, etc.), BOX, iMovie, etc.

Additional Qualifications
• Success with significant entertainment related campaigns with a focus on digital and social media outlets
• Deep understanding of current digital trends, formats and influences
• Highly organized, driven with a passion for movies and entertainment
• Excellent oral and written communication skills

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-rooy2p-3-137-172-252-42 in your application.