Media Planner

Job Description

About Us:

Welcome to Paramount UK & Ireland, where we bring the magic of entertainment to life across 20 iconic TV channels including MTV, Comedy Central, Nickelodeon, Channel 5, and BET. Reaching nearly 30 million homes in the UK and Ireland, we're part of a global entertainment family spanning over 705 million households. With bold creativity and a commitment to connecting with audiences, our brands are at the forefront of music, comedy, kids' content, and beyond. Be part of a world where ideas come to life, stories resonate, and every day brings something new.

About the Department:
Our Media Planning team is at the heart of our promotional strategy, ensuring that every second of airtime connects with our audiences in fresh and compelling ways. Collaborating with teams across Programming, Scheduling, Marketing, Creative, Streaming, Research, and Commercial, Media Planning drives ratings, grows revenue, and strengthens the brand identity of our beloved channels. Join us in our mission to deliver the best in entertainment to audiences everywhere.

About the Role:

As a Media Planner, you will be the architect of audience-focused, creative campaigns that make our channels unforgettable. From strategy to execution, you'll guide promotional planning across the Paramount UK Network, helping to captivate audiences and build brand loyalty.

Contract type: Fixed-term.

Key Responsibilities:
• Campaign Strategy & Implementation: Bring our brand vision to life across Nickelodeon UK channels by executing media plans that enhance channel tone, communicate key messages, and ensure a smooth viewer experience.
• Optimization & Analysis: Utilize the TE Optimizer tool to balance promo supply and demand, ensuring every campaign reaches its full potential.
• Cross-functional Collaboration: Partner with Programming, Scheduling, Marketing, Creative, and Research teams to establish priorities and design effective, creative on-air campaigns.
• Asset Management: Prepare monthly campaign lists with clear specifications for assets, maintaining a seamless flow from concept to screen.
• Continuity & Creativity: Use continuity and visual innovation to maintain audience engagement and reduce viewer churn to competitors.
• Scheduling & Compliance: Work closely with Channel Operations to ensure timely, accurate, and OFCOM-compliant transmission schedules.
• Multi-platform Integration: Amplify campaign impact across on-demand and digital platforms for cohesive messaging.
• Campaign Reporting: Track and evaluate campaign outcomes, sharing insights that contribute to ongoing improvements and best practices.
• Industry Insight: Stay tuned to competitor activity and industry trends, bringing fresh insights to our team.

What We're Looking For:
• Media Planning Expertise: Strong experience in TV broadcast and VOD media planning, including scheduling and asset management.
• Analytical Skills: Expertise in BARB, Infosys/Techedge, and media analysis tools for campaign measurement.
• Interpersonal Skills: Proven ability to build relationships and work collaboratively across teams and organizational levels.
• Presentation Skills: Confident and clear communicator with experience presenting to diverse audiences.
• Organizational Excellence: A keen eye for detail, with the ability to prioritize tasks, stay organized, and work efficiently under time constraints.
• Autonomy & Initiative: Self-motivated, dependable, and capable of driving projects independently.
• Industry Savvy: Solid understanding of commercial broadcasting and editorial standards.
• If you're a proactive, innovative media professional with an eye for detail and a passion for entertainment, we'd love to hear from you. Join Paramount and help us create extraordinary experiences that resonate with millions.

Apply today and become part of the Paramount story!

Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Paramount Global.

Paramount is an equal opportunity employer (EOE) including disability/vet.

If you have any difficulties in applying or require access needs arising from a mobility or any other impairment please let us know by emailing uk.recruitment@vimn.com or calling 0207 555 1234. We can then ensure your experience and visit is as smooth and enjoyable as possible.

Jobcode: Reference SBJ-rjk8we-3-138-37-43-42 in your application.