Sports and Digital Sales Account Executive

Job Description

The Sports and Digital Sales Account Executive at WGN Radio & Nexstar Media Group generates advertising revenue by calling on established agencies, generating new direct business via cold-calling new prospects, and convincing potential clients of the merits of radio and digital advertising.
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Develops integrated marketing campaigns using the tools available at WGN Radio and Nexstar Media Group, which include, but are not limited to:
• Sports Play-by-Play: Chicago Blackhawks Hockey Northwestern Wildcat Football and Basketball, select out of market sporting events carried on WGN Radio.
• Digital Advertising, including but not limited to: OTT, Video, Social, Programmatic, and Email.
• Radio Advertising in non-sports programming.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Identify, develop, and expand existing clients, new clients & key account relationships.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Willingness to take on additional opportunities and perform other duties as assigned

Requirements & Skills:
• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum three year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Jobcode: Reference SBJ-r0b1jj-3-145-111-125-42 in your application.