Social Marketing Lead

Job Description

The Role

The Netflix Social Marketing team brings the joy of watching Netflix into the social feed, entertaining fans anywhere they spend their time outside of the service, so they discover new titles to watch and talk about the Netflix brand, titles, and talents. Day to day, that means we set the strategy and work with other teams to curate and create content for Netflix-branded social channels, and develop new audiences across Facebook, X, Instagram, YouTube, podcasts, and more.

We are seeking a Social Marketing Lead to head our social marketing team in Japan. In this role, you will be thinking through new ways to talk about Netflix content and larger cultural moments that shape conversation within our audience, owning the strategy for Netflix Social channels, and managing a world-class team. As the lead, you will also be hands-on and expected to work on developing title-level social marketing campaigns. To be successful, you'll need to be a storyteller at heart and have excellent judgment to balance audience interests with the needs of our business. You'll have a deep passion, appreciation, and understanding of TV, Film, and entertainment broadly, including the Japanese entertainment landscape, with a depth and breadth of knowledge of overall social expertise, consumers, and as well as global trends.

Social Marketing Team Mission:
Our Social Marketing team strives to advocate Netflix Japan as one of the leaders of Japan-centric entertainment culture. The team maximizes social presence effectively through triple media utilization and facilitating deep conversations by creating emotionally resonating content that connects our audience and Netflix titles.

Seek new Approaches: Explore new ideas and methods that break from the norm and emphasize the brand's personality. Create content that resonates with fans' emotions and encourages involvement with joy and deep engagement.

Maximize title excitement: Provide Social strategy and input consumer-centric POV.

Maximize social media reach with efficiency by using triple media: Owned, Earned, Paid.

Foster brand love and trust and Build Fandom: Build awareness of Netflix's diversified, rich, and high-quality content/catalog. Implement a cross-media campaign and its outlet for pre-membership retention. Cultivate and amplify a bigger, more passionate fan base to drive conversations.

Build on our leadership in the social: Continuing the platform growth/expansion roadmap and making a step forward for a mid-long term goal. Gain trust as the number 1 source of information for Netflix content.

Key Responsibilities:
• Build and execute Netflix's social media strategy including the Netflix long-term channel strategy & prioritization based on the audience strategy
• Create innovative and engaging Social Marketing campaign strategies for Netflix-branded Live-action and Anime content
• Identifying unique opportunities to elevate community conversation and the scale and influence of Netflix's Social channels overall
• Manage and monitor what's happening across all Netflix Social channels, including sentiment, trends, and metrics, and ensure content posted to our editorial channels fits into the overall Netflix Social Marketing and Brand strategy
• Own the innovation & trend management, identifying new opportunities, building a strong relationship with established and new & emerging platforms
• Be the voice of our members & fans in the room, work with consumer insights to evolve our knowledge about the audiences
• Be a Social Media advocate & loud voice internally and externally with partners, talent and producers
• Manage a team of channel experts & own the social marketing budget
• As part of the Japan Marketing Leadership team, help evolve and shape the overall Marketing strategy
• Oversee cross-functional localization workflows for editorial content across channels
• Work closely with the internal stakeholders in marketing & PR as well as content and others
• Serve as a thought leader within the team and creative partner on other assets to ensure a healthy overall Netflix Social Marketing editorial ecosystem

The Ideal Candidate has/is:
• 12+ years of experience in the social or digital marketing team in an agency, start-up, or consumer brand with people management experience.
• Sophisticated understanding of online social platforms and communities.
• Proven track record in owning and managing an upscaled digital campaign (and/or integrated marketing campaign) that successfully created meaningful conversations on/offline.
• A strong grasp of language, especially in Japanese, and is able to write and create effective, engaging content that connects with audiences on social media.
• Not afraid to switch between day-to-day tactical matters and high level strategy as needed.
• Deep understanding of how cultural trends form, and the ability to anticipate and act on it.
• Solid understanding of marketing and social media analytics; you are able to apply a data-centric approach to make content that grabs the attention of the audience and to test and optimize the content.
• Excellent interpersonal skills and experience working directly with talent and talent representation, in meetings and on shoots/sets.
• A team player who is able to engage and collaborate with internal teams at Netflix.
• Excellent pitching/ presenting skills with the ability to read the room.
• Clear and concise communication skills in Japanese and English.
• Understanding of our unique culture and aligning with it.
• High tolerance for change, and the capacity to accomplish enormous amounts in a fast-paced, ever-changing environment.

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.

Jobcode: Reference SBJ-r08b7j-3-133-137-53-42 in your application.