Senior Specialist, Ads Commercialization

Job Description

The Role

The Team

The Ads Commercialization team is a global function with regionally focused specialists, tasked with ensuring that advertising programs integrated in or around content [Live/Sponsorship] or which extend across multiple Netflix environments [Events, Marketing, Licensing] are underpinned with commercial models that scale and optimize ad revenue, client performance, and overall value for Netflix.

The team serves as a connection point between the Ad Sales organization and cross-functional teams [such as marketing, content, legal, policy, finance, etc.]. Broadly, the team:
• Evaluate revenue potential of ad opportunities as they are identified by cross-functional teams, most closely collaborating with Integrated Marketing [IM] and Sales
• Crafts consistent and competitive ad models tied to Live, Sponsorships, and Custom programs that scale
• Optimizes overall Live, Sponsorship, and Custom ad revenue opportunities for Netflix
• Packages sponsorship opportunities including Single Title Sponsorships for sales

In this role, you will:

Partner directly with multiple Ads Commercialization team leads to support overall sales management/enablement of Sponsorships, Live, and Integrated Marketing/Custom programs in EMEA [UK, FR, DE, IT, ES]:
• Manage real-time tracking of sponsorship availability, working pitches, and sold campaigns at the market level to support Sales and cross-functional team initiatives
• Inform and support packaging, pricing, and go-to-market [GTM] strategy of Sponsorships, Live & Integrated Marketing programs
• Lead response to daily inbound communications with sales regarding sponsorship opportunities
• Distribute regular updates to Sales teams about available Single Title Sponsorships, Live & Integrated Marketing programs
• Work closely with Legal & Ad Policy teams to vet brands for Single Title Sponsorships
• Collaborate with marketing & product teams to develop and unlock new capabilities tied to Sponsorships & Live & Integrated Marketing
• Support limited initiatives in APAC [Japan, Korea, Australia]

About you:
• Minimum 5 years of experience in Linear and/or Streaming Ad Sales account management, Agency media planning/buying, Publisher ad sales, and/or sponsorship sales management
• Understanding of key EMEA media markets (UK, France, Germany, Spain, Italy)
• Experience working cross-functionally across Marketing, Sales, Product Management, Finance, Legal, and Research teams
• Broad understanding of the ad-supported & sponsorship-driven entertainment and sports environments, across linear and streaming distribution
• Experience with pricing & packaging sponsorships and integrated marketing programs across live, on-demand streaming, social, and experiential channels
• Self-starter with the ability to multitask
• Strong project management skills and attention to detail
• Understanding of ''content-driven'' sensitivities related to brand association and endorsement
• Ability to partner and support sales teams through the sales cycle process
• Fluency in an additional European language (French, Spanish, and/or German) is a plus, though not required

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.

Jobcode: Reference SBJ-g3exnx-3-147-75-75-42 in your application.