Senior Merchandising Performance Manager

Job Description

The Role

The Netflix Merchandising Strategy team is responsible for the promotion of our evolving content catalog. Our team works across a full spectrum of activities, from delivering finger-on-the-pulse merchandising that reflects the cultural zeitgeist; to finding novel ways to leverage our extensive catalog for tentpole releases and seasonal moments; to setting featuring principles, strategies, and operating logic to inform product development, content ranking, and surface management; to establishing system-level strategies for how content should be merchandised; and ultimately working toward a more perfect union between human curation and machine learning.

You will be responsible for defining how to measure performance in direct support of our unique mission. You should be comfortable at the hub of a fast-paced environment where you interface daily with cross-functional experts. This is an opportunity to join a start-up team within Netflix; you will get the chance to define the team's business impact and set the bar for what a Merchandising Strategy team can deliver. This role is responsible for owning all performance tracking in the merchandising space, in partnership with Data Science and Engineering (DSE) and Consumer Insights (CI) teams.

Responsibilities
• Own how we evaluate program effectiveness for merchandising strategies and activations, including exploring the right metrics to determine program success, creating self-service dashboards, and establishing and reevaluating benchmarks and performance targets
• Define and build the foundations for how we regularly track ongoing performance for all promotion and merchandising experiences, in partnership with DSE and CI; monitor, analyzing and summarizing key opportunities and challenges regularly. You will elevate this information through a quarterly business review for senior leadership.
• Define and own catalog composition staple metrics as well as ongoing catalog trends so our team has the deepest and broadest understanding of the thrilling merchandise we are responsible for managing
• Define, create, and ensure adoption of experimentation frameworks in lockstep with DSE and CI, and define canonical methodologies and best practices for how and when to use each
• Develop rubrics to enable tiering, prioritization, and ROI of activations along with a metadata strategy that sheds light on how we're performing against our goals; informs how our ranking systems prioritize and serve our content to members; and articulates the role different element of an activation (headline, box art, placement, etc) play
• Partner with merchandising strategists to build test plans in direct support of our largest priorities and biggest hypotheses, and in concert with DSE and CI, implement a rapid experimentation system that will be used regularly to validate those hypotheses
• Be comfortably at the center of every strategy and activation the team produces, and able to articulate what we're doing and why to stakeholders to both advocate for and advance the team vision; including developing analytical case studies that can be discussed at leadership levels.
• Consult with strategic and technical merchandisers on test specs and use cases for new product features and partner on the development of relevant tooling and self-service dashboards and their optimizations over time

Qualifications
• 10+ years of experience in business analytics, business information, business operations and/or strategic operations roles with a focus on digital merchandising, marketing, or product
• Deep understanding of and experience with content marketing and/or merchandising
• Mastery of descriptive and diagnostic analytics, along with substantial experience with both predictive and prescriptive analytics to support multi-year planning
• Deep understanding of consumer behaviors and discovery habits with entertainment, how those intersect with content catalog and services, and the relevant analytics to track this
• Strategic thinker with a strong customer-focused mindset and empathy
• Highly motivated self-starter with the ability to work independently and drive alignment amid ambiguity
• Ability to build strong relationships with stakeholders and effectively influence and contribute with concrete recommendations/next steps, across both regional and global teams and across many functions
• Comfort applying a combination of qualitative and quantitative methods to define success
• Direct experience with entertainment subscriptions, platforms, and distribution, including SVOD, games, apps, books, or music preferred
• Insatiable curiosity to learn new domains, keep up with industry innovation, and constantly ask 'why'
• Excellent written (memos and presentations) and verbal communication skills; timely communication
• Bachelor's degree required

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $210,000 - $500,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Job is open for no less than 20 days and will be removed when the position is filled.

Jobcode: Reference SBJ-gxm1x4-3-137-212-137-42 in your application.