Senior Ads Measurement Partner

Job Description

Our Team

The core Netflix Ads team is charged with building a new, best-in-class ads organization to establish Netflix as the go-to platform for advertiser partners. The Netflix Ads measurement team is tasked with building industry-leading research for advertisers in support of our broader advertising sales efforts. This role is specifically for Italy.

Netflix Ads Italy has seen amazing growth since launching, and there has never been a more exciting time to get involved.

Summary

Netflix's Ads Italian Measurement team is looking for a new senior analyst to join the team. The successful candidate will work cross-functionally with sales, marketing, consumer insights, data science, and our vendor partners. If you are someone who is a self-starter, loves the details, and thrives in a collaborative environment, Netflix may be the place for you. For an insider's look at Netflix's culture, make sure to read Seeking Excellence.

Key Responsibilities
• Produce research and insights that tell the Italian Netflix's Ads story to the marketplace and advertiser clients, in areas such as audience insights, reach & frequency, campaign verification, and campaign measurement.
• Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the Italian Netflix Ads audience in comparison to competitors.
• Integrate measurement outputs to craft a compelling narrative, present insights independently to clients and agencies, and offer guidance on optimizing their media mix.
• Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, vendor intake, survey drafting, analysis, report creation, and presentation. Working closely with sales Account Managers.
• Partner with the Italian Advertising Sales team with any day-to-day measurement requests.
• Partner with advertisers to create category-specific learning agendas & playbooks.
• Product and engineering project management, for getting complex measurement integrations to market.
• Be a strong business partner to other cross functional teams and a leader who can prioritize multiple projects
• General team project management. Project-manage the Italian measurement teams' output to ensure all projects are delivered on time and to a high standard. Build and champion processes to promote highly efficient working methods across the team.
• Be a TV/Video and Digital expert. Have a deep understanding of the benefits of TV advertising and of the Netflix Ads Audience.
• Develop case studies from ongoing and completed analyses.

Experience & Skills
• At least 4 Years experience in media research at Streaming, TV, or digital media companies.
• Proficient in Italian and English.
• Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Auditel, Audicom, GFK, GWI, Kantar, Nielsen…) as well as direct digital technology and analytics.
• Experienced in effectiveness measurements such as Reach & Frequency, Incremental lift, Brand lift, Matched-Market testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies. Including questionnaire scripting.
• Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying.
• Demonstrated ability to generate strategic insights from rigorous analysis.
• Self starter with expertise in managing projects independently with a high attention to detail.
• Flexible and open-minded: able to thrive in a startup environment with ambiguity.
• Builds strong relationships with clients and colleagues; values diverse perspectives for better decision-making.
• Highly curious, always looking for the meaning behind data.
• Excellent writing and presentation-building skills.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Jobcode: Reference SBJ-gx4e2o-18-191-26-149-42 in your application.