Manager, Social Marketing

Job Description

The Role

The Social Marketing team is a team of social strategists and creatives who know how to craft title campaigns, understand the importance of social comms and brand perception, and excel in building and managing large social communities. We exist to maximize the impact of our content, product and brand so that everyone on social media wants to watch Netflix.

The France Social Marketing Manager (Title) position sits in the France Marketing Team. This role is a driving force for social in France - responsible for leading social campaigns for all prioritized titles and

social campaigns for Social Prio titles, develop and co-lead the campaigns of slate/brand & vertical priorities chosen throughout the year (Sport campaign, Next on Netflix, etc).

Key responsibilities:
• Manage and develop social campaigns on our owned social platforms on a daily basis through keen communications with external partners. Oversee our content calendars, give creative notes and final approval, and Act as the lead producer on external productions
• Ideate, plan and execute social campaigns and exclusive content around our titles, talents and brand that can create social conversations and cultivate brand loyalty.
• Grow and scale our platforms and audiences/fandoms
• Execute and contribute to the Social Marketing strategy for FRANCE.
• Create content that gets written, shared, and talked about and builds credibility and relevance with local audiences
• Experiment and innovate with content, take risks with what you're creating; and be ambitious and original.
• Develop cross-functional relationships with internal stakeholders: Film and Series Marketing Team, Content Team and Coms/Publicity Team.

We are looking for someone who:
• Has a minimum of 7+ years of experience in the social, and digital marketing team in an agency or Consumer Goods Product brands preferably in entertainment, sports and gaming industries.
• Required to have a deep understanding and experience in social channel management and community building. Need to have a deep and wide knowledge of each social media channel (eg; features, content formats, insights, data etc.)
• Experience in working across the biggest social platforms such as TikTok, YouTube, Facebook, Twitter, Instagram, and Snapchat and has a keen interest in online trends and the ability to detect and avoid risks in social media.
• Has a proven track record of building high-quality social and A/V content and social formats/campaigns that connect consumers to entertainment brands and create a passionate following.
• Navigate Pop Culture and has good intuition about what gets shared and talked about in our markets.
• Is business-minded and a risk-taker entrepreneur with a high sense of responsibility.
• Has the capacity to accomplish solid amounts in a fast-paced ever-changing environment.
• Has experience using both data and intuition to create content that grabs attention and engages its audience. Solid understanding of marketing and social media analytics; you can apply a data-centric approach to the testing and optimization of content.
• Is able to engage, listen and collaborate with internal departments/teams to align early on in terms of overall strategy and goals. A big idea isn't a big idea if you're doing it alone.
• Has deep knowledge of the entertainment landscape, key opinion leaders and broader audiences.
• Is a concise and clear communicator with written and oral communication skills in French and English.
• Whether an introvert, extrovert or somewhere in between, you thrive in a fast-paced collaborative environment, possess an abundance of intellectual curiosity, focus on generating results, and exhibit the highest personal and professional standards of integrity and ethics.

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.

Jobcode: Reference SBJ-g643j0-3-145-104-192-42 in your application.