Manager, Product Marketing, Ads Measurement

Job Description

The Role

At Netflix, the Ads Product Marketing Team specializes in bringing our Ad products to the B2B Advertising marketplace, which includes a suite of Ad Measurement products.

Product Marketing plays a key role in developing go-to-market strategies for Ad Measurement products. You will work collaboratively and cross-functionally with the Ad Measurement team and other key stakeholders to define our product narrative, specifically for Measurement.

We are seeking a passionate, curious, and collaborative Ads Measurement Product Marketing Manager to join our growing Ad Product Marketing team. You will contribute to broader business tactics and pursue learning and development opportunities to grow and evolve consistently as a Netflix marketer and leader.

Key Responsibilities:
• Lead the go-to-market efforts for our campaign effectiveness and ad measurement products (both 1st and 3rd party) & enhance existing offerings' positioning, in close partnership with the Ad Measurement team and other cross-functional stakeholders (ad product, sales, UX, measurement, policy, etc)
• Be a trusted partner to the product, measurement and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development
• Bring a deep understanding of the Ads Measurement industry, trends, and competitive landscape. I work with cross-functional stakeholders to create strong narratives that highlight Netflix's unique differentiation for our clients and help drive adoption.
• Identify and execute marketing needs to support campaign measurement products in the market (e.g. materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way
• Work across teams to align on and roll out measurement solutions in tentpole events (eg, CES, Upfront, Cannes)
• Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent ads narrative.
• Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in the market.

What We're Looking For:
• ~7+ years experience in product marketing within the digital advertising space with specific experience on GTM for Measurement products (eg - Audience Reach, brand/ Campaign Effectiveness, MMM, etc)
• Nice to have: Direct experience in managing or measuring CTV/streaming or linear TV marketing campaigns
• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches, specifically for Measurement products
• Excellent communication and storytelling skills, with comfort in understanding research data
• Ability to collaborate in an environment that values team culture and inclusiveness.
• Excel at teamwork and have the ability to execute near-term business priorities while simultaneously building a long-term strategy for ad product marketing
• Have a strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.
• High-level understanding of product growth and developing strategic roadmaps
• Demonstrated ability to create detailed and actionable Product Briefs
• A strong attention to detail and an eye towards using the 80/20 rule to address problems.
• Knowledge of the ad-supported streaming space and ad tech ecosystem

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.

Jobcode: Reference SBJ-g35ojn-18-116-86-132-42 in your application.