Manager, Performance Marketing

Job Description

The Marketing organization is seeking an innovative and strategic Performance Marketing expert to drive global membership growth. The ideal candidate will have a proven track record in developing and executing successful paid channel strategies that align with overarching marketing goals. This role requires a strong analytical mind to evaluate performance metrics, optimize ROAS, and unlock new opportunities through a collaborative test-and-learn approach. We need a data-savvy professional who excels in stakeholder management, partners effectively with creative teams, and enhances relationships with acquisition partners to deliver high-quality impressions and added value.

Key Responsibilities:
• Own, execute, and regularly optimize performance marketing campaigns across all paid channels.
• Deliver strong business impact (e.g. revenue, growth, and ROAS) across all key markets, contributing to Netflix's membership growth goals.
• Lead the end-to-end project management for performance marketing campaigns, including managing timelines, deliverables, and communications to stakeholders.
• Manage relationships with regional stakeholders, providing a best-in-class partnership. Operationalize the foundational framework needed to enable locally led user acquisition activities.
• Partner with Brand, Product Marketing, Consumer Insights, and Country Marketers to ensure the delivery of high-quality, legally-compliant creative to potential members. Project manage the ideation, conceptualization, and final delivery of creative assets, value propositions, and ad copy, all optimized for conversion.
• Collaborate with Business Operations to develop a test-and-learn agenda aimed at unlocking new channels and scaling user acquisition activities. Assist in translating campaign/test results into clear, concise, visual, and exec-friendly memos and decks.
• Be a thought partner to a broad set of cross-functional partners, including Business Operations, Data Science, and Engineering, on key web and mobile solutions for optimal measurement needs.
• Streamline ad operations, including partnering with platform reps to set up campaigns, upload creative into the platforms, build and QA ads, and set the ads live.
• Maintain and enhance Netflix's relationships with user acquisition partners, unlocking additional value and opportunities.

Requirements:
• +7 years of implementing successful customer acquisition strategies and managing KPIs in the entertainment industry or other fast-paced subscription-led businesses.
• Experience building up performance marketing verticals from scratch, comfortable balancing effort vs reward to prioritize more impactful returns.
• Resourceful, endlessly curious, and has a high comfort level independently project managing complex initiatives with many moving parts and stakeholders.
• In-depth understanding of user acquisition algorithms, incremental-based KPIs, and marketing technology (conversion APIs, mobile measurement partners, etc.)
• Comfortable building campaigns and ads in platforms' ''Ads Manager'' tools for businesses (e.g. Meta, Google, and TikTok Ads Manager).
• Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
• Analytical with an ability to craft a clear and concise data-driven narrative.
• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
• Strong level of ownership, accountability & ability to manage multiple stakeholders across different projects.
• Respect, understanding, and enthusiasm for Netflix culture.

At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.

The overall market range for roles in this area of Netflix is typically $215,000 - $325,000.

This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Jobcode: Reference SBJ-d8yyjx-3-12-149-200-42 in your application.