Director, Marketing Partnerships

Job Description

The Role

Reporting to the Senior Director of Marketing Partnerships APAC, the Marketing Partnership Director for Korea will be responsible for developing and executing marketing campaigns whilst cultivating deep relationships with partners like mobile & broadband operators, consumer electronics and other leading consumer brands in Korea.
Our partners are an extension of Netflix's own marketing efforts and therefore a strategic lever of growth for us. It is therefore essential that our partner communication is clear, consistent and engaging. Additionally, we're always looking for cutting edge, creative ways to work with partners to make the Netflix service and our titles shine.

The successful candidate will be a seasoned professional with 15+ years of demonstrated experience in executing entertainment marketing & partnership initiatives. A passion for technology and entertainment is a must in addition to a keen understanding of how entertainment fits into the Korean consumer's lives and how it is likely to evolve over time. Ultimately they must own the full life cycle of marketing partnerships projects from idea to execution to post-analysis.

Essential duties and responsibilities:
• Lead a small team and together, own the marketing relationship & opportunity with our partners in Korea.
• Execute partner marketing programs that deliver on our broader business strategy.
• Provide strategic support to internal product and business development teams to develop and execute Go-to-Market strategies across partner channels for maximizing Netflix exposure on new and existing partnerships.
• Develop and launch highly creative & conversation-driving marketing partnership programs that advance exposure for Netflix content or the brand in a way that benefits Netflix and our partners.
• Work closely with the cross functional teams to identify opportunities for partnerships and subsequently, the right partners for executing those opportunities.
• Collaborate with partner creative, marketing and content teams to elevate the campaign creatives and introduce our content to consumers in unique and unexpected ways.
• Evaluate performance against marketing goals with partners through established review rhythm and define corrective actions to improve effectiveness and results.
• Be a hands-on leader who is willing to constantly learn and iterate our campaign initiatives to drive bigger & better impact.

The role will be based in our Seoul office and will require occasional travel.

Qualifications:
• Extensive knowledge and 20+ years of experience in Korea in connected industries like Entertainment and Consumer Tech.
• Strong experience in consumer marketing with natural partner management and influencing skills.
• Proven record of strong negotiation skills with an ability to develop rapport and translate established partner relationships to programs that impact the business.
• Business minded marketeer with an ability to analyze and apply data to business strategy and goals.
• Experience and passion for building great content partner marketing programs that are unique and scalable.
• Experience working with Entertainment properties (movies, tv series, video games, music, etc) is a plus.
• Experience driving CE Marketing programs is a plus.
• Ability to manage multiple time-sensitive projects simultaneously without the support of a large team, working both independently and in close collaboration with a wide variety of stakeholders, mainly remotely.
• Strong cross-team collaboration skills and ability to promote innovation through a creative collaboration process that transforms varied input into one actionable output.
• Willingness to be a hands-on leader with an ability to be deeply involved in the details of the execution.
• Knowledge or experience with telco/ISP industries or previous experience working with CE and/or retail partners is a plus.
• Must be fluent in Korean and English.
• A desire to thrive in our unique culture.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.

넷플릭스는 다양한 경험과 생각을 가진 구성원이 모였을 때 최고의 성과를 내는 팀을 만들어 갈 수 있다고 믿고 있습니다 . 다양성과 포용성은 우리가 지향하는 기업 문화의 핵심 중 하나이며 , 이것의 궁극적인 목적은 모든 직원이 역량을 마음껏 발휘하고 성장하며 기여할 수 있도록 환경을 조성하는 것입니다 . 인재를 선별하는 과정은 이러한 목적을 달성하는 데 매우 중요합니다 . 이에 따라 넷플릭스는 성별 , 인종 , 피부색 , 국적 , 종교 , 성적 지향 , 나이 , 결혼 여부 등 모든 개인적인 배경과 상관없이 모두에게 평등한 기회를 보장하며 , 공정한 과정을 통해 채용을 진행하고 있습니다 . 장애인 및 국가보훈 대상자는 관련 법령에 따라 우대합니다 .

Jobcode: Reference SBJ-d9m7jz-18-119-129-134-42 in your application.