Brand Partnerships & Integrated Marketing Director, APAC

Job Description

The Role

About The Role

The Marketing Partnerships team collaborates with external brands and agency/production partners as well as internal cross-functional teams to create compelling campaigns, activations, sponsorships, and other innovative solutions.

Examples of the work created by this group can be found here - https://www.netflixmp.com/

You will lead the team in APAC responsible for outreach with potential brand partners, to build relationships and gain a deep understanding of their goals, planning process, creative ambition, and core equities.

At the earliest stages of development, you will work cross functionally with the content, marketing, and legal teams to identify titles that strategically align with the Netflix Brand Partnership approach.

Your team will research and engage with a cross-section of brands to identify potential partners and find meaningful connections between titles, audiences, and partner's marketing priorities. You will guide the team to negotiate and shape robust partnerships with admired brands in support of Netflix's most prominent films and series.

This role will also establish our Integrated Marketing and Sponsorships function in APAC, a new discipline within our broader Global Marketing Partnerships and Ads Marketing ecosystem.

This role will work closely with our colleagues across the world to develop solutions for a growing set of global advertising partners, eager to unlock the value of our IP and distinct advertising products that only a global streaming leader can offer.

In the near term, you will establish the framework for Netflix's integrated Marketing business in APAC, ensuring this region is well set up to adopt the global strategy, vision, voice, and operating model, for our suite of offerings. In the longer term, you will scale and evolve the practice to exceed the expectations of the market, unlocking the fullest potential of our proprietary offerings in APAC.

This new role presents a huge opportunity to be at the forefront of a new Netflix offering, one that not only continues to prove how Netflix is the most innovative entertainment company in the world, but also helps to deliver and grow an important new revenue stream for the business. We are looking for a proven, motivated and innovative marketer, capable of leading the development, implementation, and execution of brand partnerships and marketing integrations that continue to grow our subscriber base and advance our mission to entertain the world.

KEY RESPONSIBILITIES:
• Establishing and leading a team of world-class brand partnership leads and integrated marketers who develop innovative practices and solutions across APAC.
• Guiding the team to develop the strategic vision for key brand partnerships and integrated marketing programs.
• Establishing the framework for Integrated Marketing in APAC, ensuring this region is well set up to adopt the global strategy, vision, voice, and operating model for our suite of offerings
• Ensuring close alignment with the APAC Content, Marketing & PR teams, working at script stage to identify the greatest opportunities for brand partnerships and integrations
• Developing a growth plan and vision, aligning with external and internal stakeholders, to deliver business impact.
• Effective collaboration with cross-functional teams, including but not limited to our Sales, Ads Marketing, PR, Content, Title Marketing, Consumer Products, and Partnerships
• Extracting insights from partners and internal marketing teams to develop and steer the strategic & creative vision from beginning through to execution.
• Driving direction and alignment across cross-functional teams, content, brand, and agency partners.
• Providing clear, ambitious and articulate thinking to inform and guide major decisions or voice opinions that can be shared publicly within the broader organisation (and sometimes beyond).

REQUIREMENTS:
• 15+ years of experience developing, negotiating, and executing incredibly creative partnerships and brand campaigns.
• Deep expertise in developing strategic advertising solutions & live sponsorship programs, with a compelling track record of building and leading across both linear and digital marketing functions.
• A thorough understanding of the inner dynamics of how entertainment partnerships are developed and managed, inclusive of scripted programming.
• Has experience within a film or TV studio environment, including working with content teams in early development work for film or series (or both).
• Technical skills that enable you to effectively collaborate and deliver impact.
• Successful experience interacting with production, clients, and agency partners
• A track record of being an essential member in the development of recognized creative campaigns.
• A passion for both deal-making and creative marketing.
• A record of cultivating relationships and a deep level of respect with top brand marketers.
• Dynamic presenter who can captivate and communicate effectively with senior executives, showrunners, filmmakers, and partner leadership.
• Experience establishing foundational teams, someone who can architect and communicate principles, points-of-view, and workflows.
• Has mastery of drafting and negotiating deal memos and contractual agreements.
• Experience working alongside Ad Sales and Consumer Products functions.

PERSONALITY ATTRIBUTES:
• A natural and deep affection for entertainment and brands.
• Strategic, forward-thinker, extremely organised, effective communicator, and thrive in a fast-paced environment.
• Capable of working independently as well as part of a broader team.
• Can organise, clarify and communicate complex ideas quickly, succinctly and accurately.
• Has experience working in a fast paced and evolving environment.
• Has the confidence and maturity to think freely and act responsibly.
• High level of intellectual curiosity with the ability to demonstrate strong judgement in the face of ambiguity.
• Agile, goal-oriented, driven to succeed and always up for a challenge.
• Has a passion for concepting unique and innovative marketing campaigns.
• Can flourish in our unique ​​company culture, reflecting our values and leadership expectations.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.

넷플릭스는 다양한 경험과 생각을 가진 구성원이 모였을 때 최고의 성과를 내는 팀을 만들어 갈 수 있다고 믿고 있습니다 . 다양성과 포용성은 우리가 지향하는 기업 문화의 핵심 중 하나이며 , 이것의 궁극적인 목적은 모든 직원이 역량을 마음껏 발휘하고 성장하며 기여할 수 있도록 환경을 조성하는 것입니다 . 인재를 선별하는 과정은 이러한 목적을 달성하는 데 매우 중요합니다 . 이에 따라 넷플릭스는 성별 , 인종 , 피부색 , 국적 , 종교 , 성적 지향 , 나이 , 결혼 여부 등 모든 개인적인 배경과 상관없이 모두에게 평등한 기회를 보장하며 , 공정한 과정을 통해 채용을 진행하고 있습니다 . 장애인 및 국가보훈 대상자는 관련 법령에 따라 우대합니다 .

Jobcode: Reference SBJ-d9m7jz-18-220-78-64-42 in your application.