Promotions Senior Executive

Job Description

Promotions Senior Executive (FTC)

Responsibilities

Universal Destinations & Experiences is comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore and Universal Beijing Resort. We are a universe of opportunities for people who have a lot to offer. It takes a special kind of person to promote all of our destinations. An individual who knows how to be part of a team. Someone with a sense of fun who's serious about their work. Universal's theme parks offer exactly the kind of holiday families crave – bringing together popular culture's most compelling stories, characters and adventures to create some of the world's most innovative and entertaining attraction experiences. We embrace the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience. Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Universal Destinations & Experiences provides world-class entertainment destinations with signature theme parks that create unparalleled entertainment.

Job Description

Reporting to the Marketing, PR & Communications Director this role supports proactive and reactive promotional partnerships across EMEA to drive awareness of Universal Destinations & Experiences – primarily Universal Orlando Resort and Universal Studios Hollywood - leading to increased sales in holiday packages and an increase in ticket penetration. Additionally, the position will support the Marketing, PR & Communications Director on NBCUniversal Symphony promotional efforts on an ad hoc basis.
OVERALL PURPOSE: To support the development of a comprehensive and aligned strategic promotions plan, laddering up to the overarching strategic priorities, with market relevance, generating meaningful and commercially viable earned media campaigns.

Responsibilities
• Planning and Research
• Supporting the delivery of business objectives by helping to develop the overall promotions plan across a vast array of partnerships with like-minded brands including, but not limited to, TV, radio, online, print, FMCG, retail, social and NBCUniversal internal brands in the EMEA region
• Effectively balance short-term promotional efforts with further-out planning; enhance future campaigns through ongoing analysis and learnings of previous initiatives
• (25%)
• Proposals
• Produce documents which recommend new promotional campaigns and identify story telling approach based on core business strategy, current market conditions and the audience segment of the promotional partner
• Present new Promotional campaigns to wider US team in order to secure leadership buy-in for security of budget and team resourcing
• Assist the Marketing, PR & Communications Director in working with compliance and legal to ensure brand, business and IP integrity and process adherence
• (25%)
• Creative Delivery
• Work closely with Marketing, PR & Communications Director on delivery of campaigns, including promotional broadcast shoots (TV, radio and online) from concept to implementation
• Focus on delivering campaigns to budget and to set timelines
• Balance complex creative requirements, satisfying campaign strategy whilst also factoring in promotional partner brand needs, IP guidelines and legal requirements
• Successful balance & representation of destination/product offering, based on strategic objective and context (e.g. audience & medium)
• Keeps clear sight of creative production timings, securing timely stakeholder approvals and proactively plans contingencies to remove risk where possible
• (25%)
• Reporting & Tracking
• Devise reports, presentations and PCA's to analyse campaign performance, key learnings and best practice moving forward
• All promotions to be tracked in key strategic planning documents, utilized on a weekly basis and shared with the wider promotional team
• (10%)
• Competitor
• Monitor daily news, travel market trends, along with competitor promotional activity and threats to build out contingencies and protect the EMEA business
• (5%)
• Other
• Manage daily correspondence; assess opportunities and other duties as required
• (10%)
Other key Responsibilities
• Adhering to Universal brand guidelines and legal requirements in both 3rd party and/or in-house creative
• Conduct external meetings in order to strengthen current promotional partnerships, or establish new relationships

Internal Operations/ Relationship Management
• Assisting Universal Orlando Resort and Universal Studios Hollywood personnel in the delivery of promotional activities, all relevant information and requests for the UK/EMEA markets are sent in a clear and timely fashion
• Collaborate with internal US promotional and Symphony teams to share both market updates and best practices
• Collaborate with EMEA PR team on joint partnership campaigns that involve both disciplines

Qualifications

About You
• Adaptable, agile & flexible – able to pivot quickly, adapt strategies and deal with change
• Passionate about travel, promotions, brand management and consumer behaviour; fosters open dialogue around market trends, consumer behaviour and promotional insights
• Strategic outlook, capable of balancing long-term and more tactical needs where required
• Relationship builder – builds a strong network of contacts across the organisation and beyond
• Strong communicator – flexible dependent on audience and able to influence stakeholders
• Creative problem solver – innovative approach to addressing business challenges

Business Experience/Education/Skill Requirements
• Demonstrate experience of working in a team environment; strong team player and ability to build effective relationships quickly and effectively
• Proven interest and awareness of promotions
• Exceptional time management skills coupled with the ability to effectively prioritise workload to meet tight deadlines
• Good knowledge of legal terminology and past experience of working with legal documentation
• Previous experience of working with licensed partner property
• Experience of working within the Travel Industry/Entertainment Industry

Has a foundation 'black book' of contacts across the promotional industry

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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Jobcode: Reference SBJ-rn1zqk-3-149-214-32-42 in your application.