Manager Communication Planning

Job Description

Job Description
Communication Planning is how our brand approaches our customers, determining how, when, and where to intersect with their worlds. Communication Planners work tirelessly to bridge the gap between the business, our internal stakeholders and our customers by representing their voices throughout our communications. With the help of analytics and marketing technology, we identify audience priorities and craft messages that guide our audiences through every step of their journeys from dreaming to doing. With our Channel & Creative partners, we architect omni-channel plans that fuel our brand. And we inspire the creation of content that drives business results.
JOB DESCRIPTION
• Lead communication strategies for campaigns, focusing on audience engagement and progression through the consumer journey.
• Present clear recommendations to Leadership for approval and implementation.
• Support the communication needs of the business and drive creative innovation across all channels to ensure a healthy consumer journey.
• Adapt segment and communication strategies into channel-level tactical plans that clearly communicate the 'why' and 'what' to the channel teams for planning, execution and performance optimization
• Translate audience journeys into aligned channel strategies and digital touchpoints across Paid, Owned, and Earned channels.
• Distill audience insights into actionable messages to optimize the audience journey.
• Organize and lead workshops, brainstorms, and tactical sessions for integrated communication plans.
• Monitor, test, and evolve audience segment journeys to enhance efficiency and effectiveness in achieving business goals.
• Develop integrated marketing campaigns using creative briefs and campaign planning documents.
• Recommend content that builds audience engagement and drives revenue.
• Utilize creative briefs and campaign planning documents to connect the Universal Studios Hollywood brand and products to the consumer.
• Organize and lead workshops, brainstorms, and tactical sessions for integrated communication plans.
• Utilize channel KPIs to drive media and communication effectiveness, continuously optimizing audience segment journeys.
• Collaborate with Project Management and Creative teams to define campaign scopes and ensure high-quality deliverables.
• Maintain attention to detail and accountability to minimize revisions and keep projects on track, even under tight schedules.
• Continuously keep Leadership and partners informed of campaign updates, changes, and issues, ensuring successful project execution and delivery.
Qualifications
• Bachelor's degree from a four-year college or university is required; majors in Media, Marketing, Business Administration, Communications, or other related field preferred
• 4+ years in the consumer goods, entertainment, travel or theme park industry preferred
• Ability to think strategically and conceptually
• Excellent interpersonal and communication skills with the ability to influence others at all organizational levels (from junior to executive levels) and demonstrated ability to work directly with internal departments towards issue resolution
• Strong track record meeting targets and objectives while working in a deadline orientated environment
• Demonstrated ability to manage a large volume of complex work effectively and efficiently while paying attention to details
• Strong planning and organizational skills.
• Solid understanding of consumer and brand research
• Digital and technical savvy, including experience working on web/app, CRM, social media initiatives Ability to quickly learn new technologies, applications and processes though proficiency in Microsoft Office Suite and in Adobe Creative Suite is recommended. Workfront experience is a plus
• Willingness to work a flexible schedule, including occasional weekends and holidays to assist with event execution inside the theme park or CityWalk as needed
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change to full-time as required.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $90,000 - $115,000 (Bonus Eligible)

Desired Characteristics:
This candidate will have high energy and a solid work ethic to ensure their success in driving forward significant projects that connect our product with our guests. Must be creative, organized and great at getting along with and inspiring others. Must have the experience to know how our guests consume information and the aptitude to learn our business to connect those dots.

Jobcode: Reference SBJ-mk66mv-52-15-66-233-42 in your application.