Manager, Brand Planning

Job Description

Responsibilities

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. 

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Peacock is seeking a highly effective Marketing Planner to lead brand marketing strategies and campaigns. The Manager, Brand Marketing Planning will work closely with the Director of Brand Marketing Planning to lead 360 brand campaign strategy and development, serving as the main cross-functional touchpoint from end-to-end throughout campaign lifecycles.

The Person

You are a first and foremost a whip-smart strategic mind who can hone a distinctive and creatively inspiring campaign positioning, grounded in sharp insight. You are equally a highly collaborative teammate who demonstrates unwavering leadership capacity – grounding cross-functional team-mates in a shared vision, and facilitating complex multi-disciplinary campaigns from strategy to execution with finesse. You always operate with a challenger mentality, taking big creative swings while adapting to changing market conditions and business needs.

Responsibilities include, but are not limited to:
• Develop foundational Marketing Strategies, including:
• Campaign Strategies that deliver on the needs of the business and inspire breakthrough integrated campaigns. In the process, identify and leverage consumer, cultural, and category insights in service of Peacock's Brand Positioning.
• Partnership strategies that allow us to tap into new cultural conversations, reach new audiences, and shift perceptions of our Brand in the right ways.
• Comms Plans that outline campaign rollout, priority audiences, messaging, and touchpoints
• Media Strategies that maximize paid, owned, and earned media to deliver on campaign objectives
• Evangelize & facilitate full-funnel strategies for marketing campaigns
• Influence cross-functional teams (Creative, Operations, Media, Social, PR, and beyond) to come up with ideas that are bigger than the sum of their parts
• Drive key marketing milestones with collaboration from Brand Operations
• Represent strategy with fluency (cross-functionally and with leadership), with the ability to translate its implication in a campaign, across teams. Includes building key campaign documentation and presentations.
• Communicate strategic shifts and key updates to internal stakeholders
• Provide strategic feedback to Creative and cross-functional teams
• Consolidate campaign reporting and measurement from various sources and cross-functional partners.
• Consolidate campaign reporting and measurement
• Foster a shared sense of ownership and success
• Act as a steward of Brand Education & Health
• Deeply understand and advocate for the Brand Positioning
• Educate on the role of Brand, as necessary, aligning vocabulary and processes for cross-org Brand collaboration
• Ensure everything we make, say and do, across campaigns and teams is consistently in alignment with our Brand
• Track brand health against key metrics, offering strategic recommendations for campaign/planning optimization
• Lead testing for brand with Consumer Insights team

Qualifications

Qualifications
• 3-5 years of Brand Strategy or Brand Marketing Experience with rigorous experience in brand strategy fundamentals
• Well-versed in rigorous insight and positioning development, with a track record of success in developing breakthrough creative campaigns
• Excellent storyteller with demonstrated visual, written, and oral presentation skills to help bring strategies and campaign plans to life in simple-yet-exciting ways
• Excellent collaborator, able to build relationships with other teams and rally people towards a common goal
• Fantastic project manager talents to stay organized and execute numerous projects simultaneously
• Works quickly, nimbly, humbly – a team player who is excited by moving (and learning) fast, and can roll with the punches, as required in a start-up environment
• Mastery of PowerPoint

Preferred Qualifications
• Bachelor's Degree preferred, MBA or Master's Degree a plus.

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $85,000 - $105,000 (bonus eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants

and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation,

marital status, pregnancy, veteran status, membership in the uniformed services,

genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories,
or arrest or conviction records, in a manner consistent with relevant legal

requir

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Jobcode: Reference SBJ-ree5y7-3-142-171-208-42 in your application.