Manager, Audience Development

Job Description

Responsibilities

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBC News Digital is seeking an audience development manager to lead strategy and operations for paid performance marketing and owned messaging channels (newsletters and SMS) across our flagship ecommerce brands – Shop TODAY, NBC Select and CNBC Select. This role will work under the Audience Development & Engagement team and in close partnership with the Commerce team and their respective Editorial leads. This role will develop a high-level strategy for social and search marketing, taking into account the ever-changing competitive landscape of ecommerce, and will work to streamline processes and reporting across both in-house and vendor-managed paid campaigns. Additionally, this role will oversee messaging across newsletters and SMS, developing best practices and ensuring continued growth across these key revenue-driving channels. Lastly, this role will compile high-level reporting encompassing all of the aforementioned initiatives and present to executive stakeholders across the org. This role and its responsibilities have a high degree of visibility, so expert communication, the ability to manage expectations, working cross-functionally and an acute attention to detail are all imperative for success.

Responsibilities
• Develop, optimize and oversee all paid marketing efforts across social and search, managing spending and allocation of a large budget
• Grow audiences for newsletters and SMS, identifying opportunities and optimal methods for audience capture, and develop tactics to increase engagement across these channels
• Establish a cadence of reporting for executive ecomm and audience development stakeholders to align on goals, pacing and performance
• Lead a small team who are responsible for daily tactics and operations
• Create a playbook of best practices for ecomm channels by leveraging on-site testing, articulating industry trends and conducting competitive research
• Coordinate special deployments to support tentpole events and special ecomm partnerships
• Serve as the main point of contact with agency partners and third party vendors, negotiating SOWs, submitting invoices and updating internal finance trackers

KPIs
• Positive net revenue across all paid media campaigns (measured by ROI), newsletters and SMS
• Upward-trending growth and engagement metrics across newsletter and SMS lists
• Excellent relationship and trust-building across teams
• Skillful executive presence when delivering reports, outlining tactics and advocating for resources

Salary range: $80,000 - $118,000 (bonus eligible)

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Qualifications
• 4+ years of work experience in digital performance marketing, ecomm publishing/editorial or similar ecommerce or DTC roles
• Advanced understanding of affiliate marketing, audience messaging and ecommerce analytics
• Experience working within Facebook Ads Manager and Google Ads
• Experience working with direct messaging platforms, including ESPs (CampaignMonitor, MailChimp, Sailthru) and SMS platforms
• Experience with data analytics tools such as Adobe Analytics, Sailthru, DOMO
• Knowledge of industry best practices in ecommerce content strategy and production
• Design proficiency and use of HTML/CSS/code implementation are also a major plus!
• Proven communication and presentation skills
• Collaborative mindset and eagerness to learn

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].

Jobcode: Reference SBJ-rnq07k-3-135-195-180-42 in your application.