Integrated Marketing Specialist

Job Description

Responsibilities

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. 

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The team sits at the intersection between our streaming platform and our marquee brands, including NBC Entertainment, Universal Pictures, USA Network, Bravo, NBC News, Telemundo and more.

The Intergrated Marketing Specialist will support the wider team in executing linear, digital, social, experiential and event integrations that span the portfolio. They will regularly work with brand and growth marketing teams, as well as portfolio marketing leads, to support the ideation and execution of innovative and impactful cross-functional NBCU promotions.

The right candidate will dream big, thrive in both a fast-paced start-up environment as well as a complex corporate organization and have strong organizational and interpersonal skills.

Responsibilities:
• Manage support plans for NBCU next-day programming, key specials, simulcasts and other Peacock and NBCU priorities
• Build, document and communicate cross-brand marketing plans in support of both Peacock and NBCU programming priorities
• Lead cross-functional efforts to develop strategic and holistic support plans, stretching across all Peacock Channels including On-Platform Promo, Merchandising, Social, CRM, Performance Media and more.
• Develop performance read outs and work with manager to drive insights that optimize future campaigns
• Manage all aspects of asset trafficking with brand partners including requesting necessary graphics, copy and appropriate trackable links as well as communicating feedback to Peacock and securing approvals
• Support team in all current priorities for Peacock efforts and strategic initiatives, including social, digital, linear, experiential and event executions that span the portfolio.
• Assist team with creating and managing decks including coordinating workback plans and review deadlines

Qualifications

Qualifications / Requirements
• Bachelor's Degree in Marketing, Communications, Digital Media, Marketing, Business, or a related field
• 2+ years relevant work experience in Media, Direct-to-Consumer, Entertainment and/or Digital Media
• Proficiency with Microsoft Office suite (especially PowerPoint)
• Strong collaborative and interpersonal skills
• Detail-oriented and able to work flexibly across departments in a dynamic, fast-paced environment
• Knowledge of current event industry trends/thinking

Desired Characteristics
• Passionate about entertainment, media, and technology
• Results oriented with a high attention to detail
• Creative problem-solver; resourceful, able to initiate change
• Strong project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment
• Extremely organized and highly motivated
• A self starter who is able to take ownership of a project and run with it
• Innovative and creative with positive energy

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $62,000 - $80,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Jobcode: Reference SBJ-g35qmq-3-145-15-34-42 in your application.