Director, Segment Experiences

Job Description

Job Description
The Director, Segment Experiences will be responsible for leading the creation and execution of seasonal consumer events to drive incremental attendance for Universal Studios Hollywood. This position will champion events within the Marketing & Sales department and set the strategic direction for the overall campaign. Additionally, this role will lead the USH cross functional team (i.e., Entertainment, Operations, Finance, Food & Beverage, Retail, Legal, etc.) ensuring alignment across the organization for events throughout the year.

Responsibilities:
• Oversee the development and execution of Universal Studios Hollywood seasonal events (i.e, Halloween Horror Nights, Holidays, Summer) to achieve attendance and revenue targets
• Deliver strategic input and prioritization to activate marketing planning for events including the development of the Strategic Marketing Roadmap and serve as Program Champion within the Marketing & Sales team
• Facilitate communication across the Marketing & Sales department by collaborating with all groups (ie., Comms Planning, Creative, Digital, Media, Publicity, Social, and Program Management) on event campaigns
• Lead a strong cross functional team for events to ensure alignment across the USH organization
• Develop compelling presentations for upcoming events and effectively present them to internal leadership and external partners
• Track results against targets, analyze business KPIs, proactively identify risks, and evolve plans as needed while incorporating learnings into future event planning
• Leverage research data, insights analysis, and competitive benchmarking to influence and direct the development of new and innovative ideas that drive attendance and/or profitability
• Assist with the development and framework for a Long Range Event Strategy including the creation of new seasonal events with long-term potential to drive business
• Lead a high-performing team by creating an inclusive team environment that fosters energy and engagement
• Build and maintain effective relationships with peers and IP partners, identifying and resolving issues quickly
Qualifications
Qualifications/Requirements
• Bachelor's degree from a four-year college or university is required; majors in Marketing, Business Administration, Communications, or other related field preferred
• Minimum 10 years of relevant consumer-facing marketing with seasonal event planning/execution background preferred
• Minimum 10 years of relevant leadership experience including supervisory and budget responsibilities
• Strong interpersonal and communication skills and the ability to interact with both internal and external partners to foster cross-functional teamwork and collaboration
• Proficiency in PowerPoint, Excel, and Word
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Desired Characteristics
• Ability to think strategically and present clear recommendations to management for approval and implementation
• Power to motivate and work collaboratively with cross-functional peers and external partners
• Ability to influence others at all organizational levels (from junior to executive levels)
• Excellent project management skills with attention to detail and ability to manage multiple tasks simultaneously
• Strong problem solving skills with ability to assess situations quickly and formulate solutions
• High reliability with strong ownership of all programs.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $130,000-$170,000 (bonus and long-term incentive eligible)

Jobcode: Reference SBJ-4k967q-3-144-154-109-42 in your application.