Digital Planner Paid Media

Job Description

Digital Planner – Paid Media (Social)

Job Description
The Digital Planner will be responsible for the day-to-day planning, execution, and optimisation of performance marketing initiatives, primarily across paid social channels, aligned with the business's customer acquisition strategy.
As part of the in-house media buying team, this role will translate strategic objectives into actionable plans, ensuring the effective implementation of paid media campaigns. The Digital Planner will take a hands-on approach to campaign execution alongside a Performance Media Executive, actively managing performance, optimisations, and reporting to drive growth and efficiency.
Working closely with cross-functional teams, this role will collaborate with team members managing paid search, programmatic, and organic media to incorporate their insights into plans for performance paid social, ensuring broader alignment across marketing functions.
The ideal candidate will be a passionate and results-driven digital marketer with a deep understanding of performance marketing, a strong analytical mindset, and the ability to balance technical expertise with creativity. A keen interest in reality TV is a plus, as it will help inform campaign strategies and optimisations.

Key Responsibilities
Campaign Strategy & Execution
• Work closely with the Senior Digital Manager to plan, execute, and optimise paid media campaigns in line with acquisition and growth objectives.
• Ensure campaign structures, targeting, and creative executions align with business priorities.
• Liaise with the team's Executive to oversee campaign setups, troubleshooting, and performance management.
Performance Optimisation & Reporting
• Continuously monitor and optimise campaigns to improve key performance indicators (KPIs) such as CTR, CVR, CPA, and ROAS.
• Work with the Senior Digital Manager to own and evolve the team's test & learn agenda, ensure proper measurement for conversion and consideration lift is in place. Share insights with the immediate team and feed into the team's reporting.
• Maintain strong account hygiene, ensuring campaigns are structured for long-term efficiency and scalability.
• Use in-house analytics tools to track performance trends, derive actionable insights, and report on campaign effectiveness. Additionally, the role has an expanded remit in collaboration with Brand Marketing for the planning and execution of quarterly digital ATL campaigns, offering the opportunity to oversee and execute full-funnel complementary campaigns.
Budget & Financial Management
• Manage campaign budgets effectively, ensuring optimal allocation of resources to maximise ROI.
• Provide financial reporting, including budget tracking, reconciliation, and purchase order management.
• Make data-driven recommendations for budget reallocation based on performance trends and business priorities.
Collaboration & Stakeholder Management
• Work closely with internal teams-including Creative, Content, Analytics, and Product-to align campaign strategies with wider business goals.
• Foster strong relationships with external partners, agencies, and media vendors.
• Stay up to date with industry trends, competitive landscape, and emerging opportunities in the performance marketing space.
Qualifications
Basic Requirements
• Bachelor's degree in marketing, advertising, business, or a related field.
• Minimum 3+ years of experience in performance marketing, digital marketing, or a similar role, preferably within Media & Entertainment, SVOD, or related industries.
• Understanding and hands-on experience planning and executing across paid media channels inclusive of Meta, TikTok, Reddit, and Snapchat. Knowledge of the role of channels such as Google Ads, Google Marketing Platform, and Apple Search is a plus.
• Proven experience working within CPA-driven performance marketing environments.
• Strong analytical skills, with proficiency in Adobe Analytics, Google Data Studio, or similar analytics platforms.
• Knowledge of attribution models and ability to assess media performance within a broader marketing mix.
• Experience with A/B testing methodologies and conversion rate optimisation (CRO) techniques.
• Budget management expertise, including financial reporting, purchase order processes, and reconciliation.
• Excellent communication and presentation skills, with the ability to translate complex data into clear insights and strategic recommendations.
• Highly organised, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Self-motivated, proactive, and able to work independently as well as within a team.
• Familiarity with marketing automation tools and CRM systems is a plus.
• Relevant certifications (e.g., Meta Blueprint, Google Ads, Analytics) are desirable.

Desired Characteristics
• Eligible to work in the UK.
• Fluent in written and spoken English.
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

Jobcode: Reference SBJ-j656ee-3-145-165-235-42 in your application.