Digital Executive Paid Social

Job Description

From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind – offering every episode and every season of a broad selection of reality TV franchises, all in one place. Available in over 45 international markets including Australia, Canada, United Kingdom, on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.
Hayu offers a world of endless reality TV, with over 300 shows, over 9,000 episodes, and a selection of movies available to download and watch on the go – all ad-free. The majority of shows stream on the service the same day as the USA, including The Real Housewives, Below Deck and Million Dollar Listing TV franchises. Discover Hayu's sub-genres of reality content: Home & Design, Dating, Fashion and True Crime.
This is a unique opportunity to join an SVOD service at a hugely exciting time and play an integral role in the international expansion of a brand that has experienced rapid growth in a short period of time, within an environment that is hard working, fast paced and truly collaborative.
Job Description
This role is responsible for hands-on campaign creation, management, optimisation, and reporting across a suite of paid social channels to fit into the wider business strategy of customer acquisition & retention as well as brand awareness.
The Paid Social Media Executive will join an in-house media buying team in a role that requires a professional who is comfortable with data and insights to deliver efficiently on KPIs and pave the way to ongoing test & learn opportunities.
Working closely with the Paid Social Media Planner and Senior Digital Manager, the role will feed into and from all paid digital initiatives inclusive of paid search, programmatic, affiliates and partnerships, seeking a true 360 approach to best utilise a given marketing budget.
The successful candidate will be passionate about working within a heavily data-driven and performance-oriented business with ambitious CPA and revenue-generating targets. Technical and analytical, balanced with a creative mindset and a working style focused on continuously improving and executing best-in-class paid social campaigns.

Key Responsibilities:
• Campaign building, maintenance and optimisation across all paid social channels leaning on team's planner and manager.
• Budget tracking and pacing within monthly and campaign-specific caps at the platform and overall tactic level.
• Follow the automation of account management tools and processes.
• Ensuring account hygiene, tracking and feeding into analytical tools is always followed – narrow attention to naming conventions and reporting templates.
• Work on proactive recommendations and opportunities to gain further insights or profit from last-minute prospects.
• Briefing any creative and copy needs internally in accordance to wider planning needs and following platform's best practices.
• Responsible for finance accuracy, raising POs for the team's activity, tracking spend and budgets, ensuring smooth processing invoices from finance.
• Tracking and presenting competitor activity for insights and opportunities leveraging external contracted tools.
Qualifications
Basic Requirements:
• SVOD/OTT experience.
• Enjoyment of reality TV.
• Understanding of marketing to millennial consumers.
• Eligible to work in the UK.
• Fluent in written and spoken English.

Jobcode: Reference SBJ-pk8424-3-21-43-123-42 in your application.