Analyst, Programmatic Strategy

Job Description

Responsibilities

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

As the Analyst, Programmatic Strategy you will report to the Senior Director, Programmatic Strategy and help lead strategic partnerships and initiatives within the Programmatic Strategy team. This role plays a crucial part in managing relationships with DSP partners, driving product innovations, and shaping addressability, upfront, and marketplace strategies.

You will leverage their understanding of the CTV ecosystem, programmatic advertising, and ad tech operations to enhance NBCUniversal's market position and revenue growth. Proficiency in Excel for complex reporting and PowerPoint for clear, impactful presentations is essential for success in this role.

Responsibilities
• Help put together decks and informational materials for NBCU leadership to update on the latest progress with DSP partners.
• Drive meetings, presentations and QBRs with DSP partners by coordinating with NBCU leadership, sales, product, operations, and planning.
• Collaborate with product on identifying issues with bidstream metadata that's essential to drive addressability of NBCU inventory.
• Create reporting and analytics to highlight impact of above addressability initiative and communicate this to NBCU leadership.
• Track programmatic upfront revenue for a group of big holding companies; highlight trends showing how much of the upfront is being transacted through programmatic, biddable etc.
• Liaison with finance team on the latest spend numbers from the agencies and help educate forecasts and budgets for the year.
• Work with internal marketplace insights team and external partners to triangulate the state of the NBCU business in the larger advertising industry.

Qualifications
• Bachelor's degree or equivalent experience.
• 2+ years of experience directly working in programmatic or advanced advertising at a leading corporation, agency, technology platform and/or management consulting firm.
• Must be proficient in PowerPoint and Excel.

Desired Characteristics:
• Demonstrable business acumen with a foundational understanding of the advertising sales marketplace.
• Proven communicator with the ability to simplify complex concepts and distill information down to concise, digestible bullets.
• Superior attention to detail in written reports, emails, and PowerPoint presentations.
• Strong organizational skills – ability to manage multiple projects simultaneously and meet deadlines.
• Passionate about the television, ad tech, and digital media space.
• Highly adaptive to change and willing to ask questions and learn.

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $65,000- $75,000

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants

and employees without regard to race, color, religion, creed, gender, gender identity
or expression, age, national origin or ancestry, citizenship, disability, sexual
orientation, marital status, pregnancy, veteran status, membership in the uniformed

services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran, you have the

right to request a reasonable accommodation if you are unable or limited in your

ability to use or access nbcunicareers.com as a result of your disability. You can

request reasonable accommodations by emailing [email protected].

Jobcode: Reference SBJ-gmm742-3-135-246-129-42 in your application.