Analyst, Digital Inventory

Job Description

Responsibilities

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Be a part of the exciting world of Digital Ad Sales here at NBCU. An essential component of our digital business is the ability for Account Directors and Sales Management to understand what ad inventory is available and when. The Inventory Execution team is dedicated to providing the highest level of ''sales intelligence'' while maintaining business flow and ensuring the most effective use of our ad inventory.

In this role, the Digital Inventory Analyst supports the pre & post sales process by being primarily responsible for inventory-related requests for the expanding portfolio of ad products across our premium streaming properties including Peacock, NBC, Bravo & partners such as YouTube. The analyst will determine inventory levels and usage patterns, as they work hand in hand with the National Sales Planning team in discussing inventory allocation within a fast-paced environment. We are looking for a strong critical thinker, who is detail-oriented, proficient in Excel, and motivated to work in this ever-changing digital landscape.

Core responsibilities include:
• Forecasting and allocating Video and Display advertising inventory for NBCU Digital Portfolio across all platforms using several tools, including ad server forecasting (FreeWheel & Google Ad Manager).
• Collaborate with National Sales Planners with on-request inventory avails, and final sign off on media plans, with emphasis on Demo Guaranteed and Advanced Audience Targeted buys.
• Review & approve insertion orders and modifications through order management system and effectively communicate any discrepancies with Planning team.
• Execute data-focused/audience-driven requests and support our Programmatic Guaranteed business
• Focus on understanding technology, ad servers, data & reporting tools/analytics needed for day-to-day tasks.
• Responsible for keeping current processes documented and accurate.
• Liaise with numerous internal departments such as: Planning, Sales, Operations, Distribution, Products, Technology, Research, Data Insights and Marketing.

Additional responsibilities include:
• Assist management with risk, inventory analysis, site pacing, and Ad Hoc reports as needed.
• Maintain forecasting and reporting tools to allow Sales & Planning to provide superior customer service.
• Work with Ops and Planning to optimize yield & provide input and solutions to address campaigns at risk.
• Along with team and management, analyze and understand inventory levers and patterns to refine Excel-based methodologies for forecasting all types of ad inventory.
• Assist with trainings/presentations for inventory, planning, or other teams we collaborate with
• QA and maintain inventory tools and systems.

Qualifications
• A minimum of 1 year online media experience; including internship experience. Ad Operations / Inventory Management background strongly desired.
• Four year degree (B.A,B.S) from an accredited college of university
• Proficiency with MS Excel (including pivot tables – role is Excel heavy)
• Strong work ethic
• Extensive problem-solving skills; strong analytical approach and mindset
• Ability to learn quickly and work independently
• Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
• Detail-oriented and organized
• Self-motivated and resourceful
• Ability to effectively communicate and interact with all levels in the organization, both written and verbally
• Attraction & quick adaptation to ever-changing digital landscape

Desired:
• Strong knowledge of the digital media business, especially video advertising.
• Fluency in the language of digital media and online measurement: impressions, CTR, CPMs, eCPMs, uniques, page views, visits, viewability, demo comps, etc.
• Knowledge of Operative.One or similar Order Mgmt. System.
• Knowledge of Freewheel, Google Ad Manager (GAM), or Nielsen DAR.
• Passion for the digital business.

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $70,000 - $75,000

Jobcode: Reference SBJ-g3pz4n-52-15-200-237-42 in your application.