Job Description
NBC Sports Next is where sports and technology intersect. We're a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Emerging Media.
Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million+ fans unite to celebrate their love for movies, TV and streaming. We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 US movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry's best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows. Come join us as we work together as one team to innovate and deliver what's Next.
Job Description
As Director, Subscription Acquisitions and Strategic Partnerships, you will be responsible for leading the day-to-day management and strategy of multiple direct-to-consumer products & services, with a key focus on member acquisition for the DTC subscription products. In addition, this role will have a focus on sourcing external partners to broker relationships for DTC subscription products, resulting in driving increased acquisitions and ongoing relationships. In this role, you will be a part of the larger NBC Sports Next & Fandango Direct-to-Consumer team, leading strategy and expertise in product acquisition performance. This position reports to Sr. Director, Subscription Acquisitions and Strategic Partnerships.
Job Responsibilities:
• Responsible for delivering business results against member acquisition and partnership goals and overall budget management
• Creating defined strategies based on performance goals to align with budget goals
• Procuring new and maintaining new partnerships to grow acquisitional opportunities
• Reporting and presenting on performance with expertise to varied executive audiences
• Effectively partnering with cross-functional teams to lead projects forward in accordance with established goals
• Demonstrating a strong understanding of marketing strategies which you can leverage to collaborate on the planning and execution of performance-driving campaigns
• Acting as an owner, represent DTC as a strong communicator, with the ability to articulate your point-of-view, engage in fact-based discourse, collaborate, compromise, and bridge gaps across teams and stakeholders at every level
• Other duties and responsibilities as assigned by leadership
Qualifications
Basic Qualifications
• 5+ years of relevant experience, preferably working in product lifecycle management, subscription services, product marketing, or related industries
• Sound business acumen with a desire to develop and build new programs and processes
• Experience in driving sales directly from consumers
• Prioritize multiple projects and thrive in a dynamic collaborative corporate environment that adapts as business needs change
• Lead in cross-functional projects to move priorities forward to meet goals
• Experience in launching performance-driven acquisition campaigns
• Effectively communicate the business story using data-driven insights
• Comfortable creating and maintaining external partnership relationships
• Actionable knowledge of website analytics tools (e.g., Google Analytics, Optimize, WebTrends) and Business Intelligence software
• Experience with Excel in creating charts, pivot tables, and utilizing formulas for data management and presentation purposes.
• A strategic problem-solver with adept analytical and critical thinking skills
• Leadership-minded, self-motivated, and driven to promote products and exceed goals
Desired Characteristics:
• Experience in leading and managing a team
• Comprehensive understanding of sales development/lead generation techniques, marketing-sales funnel optimization, and customer lifecycle marketing
Additional Job Requirements
• Hybrid: This position has been designated as a hybrid, generally contributing from the office a minimum of three days per week.
• Must be willing to work in the Orlando, FL office
Jobcode: Reference SBJ-j65qm2-3-131-95-159-42 in your application.