Senior Digital Marketing Analyst

Job Description

Senior Digital Marketing Analyst (National Geographic)

National Geographic seeks a proactive and business-savvy Senior Digital Marketing Analyst to conduct data analysis for teams across the organization, providing actionable insights around digital marketing efforts. This role will work independently and with minimal supervision, to provide reporting, analysis and strategic recommendations around National Geographic's lead generation, subscription acquisition, digital advertising and retention efforts across email, social, web and other channels.

The ideal candidate will have experience with most of these channels and be highly-skilled in turning raw data into stories about the consumer journey, proactively suggesting optimization tactics for future campaigns. They will not only provide reports but also strive to understand the ''why'' behind performance.

They will have experience communicating data – including at the executive level – and interpersonal skills that inspire and build trust to nurture working relationships across the broader team. Additionally, they should be an independent problem-solver with the initiative to pursue self-education of new tools and datasets.

Responsibilities
• Lead conversations with stakeholders across departments, including Marketing, Editorial, Digital and Tech, to understand KPIs and recommend corresponding measurement plans.
• Translate business questions into analytical methodologies.
• Utilize statistical methods and data mining techniques to identify patterns and trends in data.
• Track and report against performance of Nat Geo's DTC subscription business including all digital and mobile marketing efforts around lead generation, subscription acquisition and customer engagement/retention.
• Design, build and maintain reports, dashboards and analyses that are distributed to stakeholders and leadership on regular cadence (weekly, monthly).
• Work with marketing stakeholders to ensure proper tracking and attribution on all tests and campaigns.
• Act as a subject matter expert on data analysis, providing guidance and support to other teams as needed.

Basic Qualifications
• 5+ years of experience in digital marketing or digital analytics.
• Ability to analyze both structured and unstructured data from a variety of sources and turn them into insights.
• Experience leading data projects around digital marketing channels such as email, display, affiliate, search, social and mobile.
• Advanced knowledge of various digital measurement tools (Adobe Analytics), paid media interfaces (Facebook Business Manager), and social data/listening platforms (Emplifi, Quid).
• Ability to translate, communicate, and visualize metrics into a digestible format for all levels of understanding.
• Knowledge of digital marketing acquisition, conversion and customer retention metrics and best practices.
• Basic understanding of analytics capture methods, such as tracking pixels, parameters and tag managers.
• Proficiency in Excel and PowerPoint.
• Highly organized and able to prioritize multiple demands in a fast-paced environment.
• Ability to work well in a cross-functional team.
• Demonstrated experience utilizing strong presentation skills.

Preferred Qualifications
• Knowledge of Tableau, Domo or other data visualization and dashboarding tools.
• Interest or some experience in digital media or online publishing.
• Exposure to data APIs, SQL databases, and programming languages (e.g. Python).

Preferred Education
• Master's degree or higher in a related field, such as marketing/business (MBA) or data science.

The hiring range for this position in Washington, DC is $92,800 to $124,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children's & family categories.

This position is with National Geographic Partners PAY SVC, which is part of a business we call Disney Entertainment Television.

National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Jobcode: Reference SBJ-rvxjz7-18-223-203-153-42 in your application.