Analyst, Content Performance Analytics

Job Description

Analyst, Content Performance Analytics (National Geographic)

Disney Entertainment creates award-winning content across the portfolio of television brands and businesses, including ABC Entertainment, ABC News, Disney Branded Television, FX and FX Productions, Freeform, Nat Geo, and Hulu Originals. A home to dynamic storytellers and talented creators, Disney Entertainment Television develops, produces and programs exceptional content of unparalleled scale and reach with more than 300 programs a year representing over 4,500 hours of programming across our linear networks, and streaming platforms Disney+, Hulu, and Star.

Job Summary:

The Disney Entertainment Research, Insights, and Analytics team sits within Disney Entertainment and consults with Senior Content, Strategy, and Marketing Leaders to deliver audience and content performance insights that inspire creative development and inform content strategy.

The Analyst, Content Performance Analytics will join a team dedicated to delivering impactful data insights to inform a wide range of strategic decisions influencing the future of television (streaming and linear) for National Geographic at Disney Entertainment Television.

Responsibilities:
• Conducting exploratory analysis across data sets to illuminate content viewing trends, and provide a deep and ongoing understanding of content performance and audience preferences
• Helping to design, build and automate new reports and dashboards as needed to support Nat Geo executives to enable strategic and creative decision-making
• Using internal and external analytics tools, SQL, and scripting languages to process and analyze multivariate data
• Building strong partnerships for ongoing collaboration, including Programming, Data, Strategy and Finance teams, primarily for the National Geographic brand (including linear and streaming)

Minimum Qualifications:
• A minimum of one year of experience (including internships), in two of the following areas focused on data exploration and data analysis:
• Fluency capturing and translating data and insights via visualization tools (e.g., Tableau, Looker, MicroStrategy)
• Proficiency in SQL and an understanding of complex, large-scale relational databases, statistical programs and other tools (i.e. Alteryx, Python, R, etc.)
• Experience working in ''big data'' environments (i.e. Snowflake)
• Knowledge of Nielsen, and other content and audience measurement services and tools (comScore, Tubular, Omniture, Gracenote)
• Curiosity and passion for all forms of television and content is a must!
• Outstanding communication skills – written, oral, presentation and storytelling
• Advanced knowledge of Excel, including Macro creation and modification
• Proficient with PowerPoint or Keynote; Bonus if you have presentation graphics ability (Photoshop, etc.)
• Ability to be flexible and adapt to changing priorities; someone who thrives working in a collaborative environment
• Can self-start, work autonomously, and juggle multiple projects simultaneously
• Strong organization and project management skills
• Superior attention to detail and accuracy
• Must live within a commutable distance 7 Hudson Square, NY. This role is onsite 4+ days a week.

Required Education:
• BA/BS

Preferred Education:
• BA/BS Degree in Economics, Statistics, Econometrics, Mathematics, Data Science, Computer Science.

The hiring range for this position in New York, NY is $74,300 to $99,600 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children's & family categories.

This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney Entertainment Television.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Jobcode: Reference SBJ-gm7ew3-3-141-21-212-42 in your application.