Social Media & Audience Manager

Job Description

Role Summary:

TaP Music is seeking a dynamic and experienced Social Media & Audience Manager to join their team in London, who can manage artist social channels confidently, develop innovative content ideas and build new audiences, whilst working collaboratively and maintaining a positive and flexible attitude. The ideal candidate will be able to demonstrate their expertise with examples of successful campaigns they have managed.

What the role entails:

Digital Channel Management and Social Strategy
• Routinely update artist channels on Instagram, TikTok, YouTube, Twitter, Facebook, Discord, Spotify etc.
• Collate compelling content for artist newsletters and carry out basic maintenance of associated websites
• Work closely with the Head of Digital and artist teams to define KPIs and general social strategy
• Develop innovative content ideas to unlock new audiences and super-serve existing fanbase
• Create, update and circulate engaging weekly content calendars
• Organize and manage artist asset folders

Digital Marketing Management
• Work closely with Head of Digital, artist managers and label reps, to develop and execute bespoke digital marketing strategies (i.e. influencer, AI and Web3 activations, D2C initiatives or data-capture competitions) and content for artist release campaigns and tour promotions, plus other marketing efforts as required
• Channel/website/newsletter management, asset management (using tools like Box, Dropbox and G-Drive)

Content Development
• Produce/edit engaging digital assets (e.g. short and long-form videos, animations, images and other graphics)
• Design a narrative and aesthetic for social channels that aligns with the artist proposition and tells their story
• Brief/liaise with third-party content creators (i.e. videographers, photographers, animators) for asset needs
• Provide education and strategic direction to artists on creating their own social content
• Capture content for artists at key event appearances and execute real-time posts on their social channels
• Facilitate ideas and requests between artists, managers and labels

Reporting and Analysis
• Collate routine and ad-hoc performance reports to present to artists and wider teams in digestible format
• Utilize data to evaluate campaign success and help shape improvement strategy where necessary
• Compare results from internal and external digital campaigns to identify growth opportunities

Digital Thinking Leadership
• Stay up to date on the latest digital innovations and cultural happenings in music and entertainment
• Regularly update artists and managers with news around emerging platform trends and related content ideas
• Contribute to the bi-weekly Digital department newsletter

Who you are:
• Proven experience in a similar role, ideally in the music industry
• Passionate about music, with extensive understanding of the UK and international mainstream markets
• Confident working directly with artists, with a deep understanding of the way they think and work
• Familiar with scheduling tools, whilst also being able to react to last-minute changes, new trends or ad-hoc content
• A team player, with the ability to also work independently and be accountable for own client projects
• Able to work under pressure in fast-paced and deadline-driven environments, across different time zones
• Confident with photo/video/audio editing software (i.e. Adobe C-Suite, Canva, iMovie, Final Cut and Audacity)
• Adept at compiling reports from social platforms, newsletter providers, analytics tools and streaming services
• A strong multi-tasker; always maintaining a professional attitude and meticulous attention to detail
• In-depth knowledge of social media platforms and algorithms, digital trends and new technology
• Understands each stage of a music release campaign and how to optimize audience engagement
• Willing to go the extra mile for campaign success and travel with artists as required
• Proactive, adaptable and confident experimenting with new and innovative ideas
• Proven success in unlocking new audiences and super-serving existing fanbases
• Able to build and maintain strong business relationships with industry partners
• Highly competent using Mac, Outlook, Google Workspace and MS Office
• Excellent verbal communication and copywriting skills essential
• A good understanding of (super) fan communities and how to engage them
• Paid media skills and existing relationships with platform reps is desirable
• Experienced with influencer campaigns and YouTube MCNs preferred

Jobcode: Reference SBJ-d2zm96-18-119-134-160-42 in your application.