Marketing Manager

Job Description

About Mellen Events:

Mellen Events is WA's leading concert, promotions, and event management company. As part of the Live Nation Group, we specialise in delivering world-class events that captivate audiences and create unforgettable experiences. Join our dynamic and passionate team and make your mark in live entertainment!

Role Objective:

Are you a strategic thinker and hands-on marketer ready to lead the charge in creating unforgettable event experiences? As Marketing Manager at Mellen Events (part of the Live Nation Group), you'll drive the marketing strategy and execution for our Food and Beverage Event portfolio, including Pair'd Margaret River Region. This is your chance to combine your expertise in destination and event marketing with your passion for delivering results in a fast-paced, creative environment.

Key Responsibilities:
• Develop and implement annual marketing strategies with full budget accountability.
• Plan and execute integrated marketing campaigns across digital, traditional, and partner channels.
• Create compelling content for social media, email, websites, and PR campaigns.
• Manage relationships with key stakeholders, including sponsors, tourism bodies, and media partners.
• Oversee ticketing campaigns, revenue modelling, and audience engagement strategies.
• Optimise campaign performance using analytics, segmentation, and CRM tools.
• Lead agency relationships for digital, PR, and creative services.
• Deliver exceptional customer experiences through journey strategies and service management.

Required Skills and Experience:
• 7–10 years of marketing experience, with 5+ years in events or hospitality.
• Proven success in managing $400K+ marketing budgets and achieving ROI targets.
• Expertise in Meta Business Suite, Google Analytics, email marketing, and CRM systems.
• Strong leadership and stakeholder management skills.
• Exceptional written and verbal communication abilities.
• Strategic thinker with a results-driven approach and creative problem-solving skills.
• Bachelor's degree in Marketing, Communications, or a related field.

The Benefits:
• Access to concerts, events, and other entertainment perks.
• A diverse, equitable workplace where every voice matters.
• Benefits like health insurance, wellness programs, and mental health support.
• Opportunities for professional development and career advancement.

Equal Opportunities:

We are committed to diversity, inclusion, and supporting our people. You'll join an inclusive environment that values authenticity and supports your work-life balance. As a growing business, we encourage you to pursue your aspirations, learn from talented colleagues, and enjoy new experiences. We welcome applications from all individuals, regardless of gender, race, sexual orientation, religion, age, disability, or caring responsibilities.

#LNAPAC

Jobcode: Reference SBJ-gmn453-3-144-250-42-42 in your application.