Integrated Marketing Manager

Job Description

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking, and collaborative. At Live Nation, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

In this role you'll be tasked with contributing to big creative and strategic marketing campaigns and writing inspiring proposals to win business from corporate partners across a number of key brand categories. You will use your strong knowledge of popular culture and consumer trends, your proven marketing acumen and your creative storytelling techniques to communicate a narrative that will compel brands to partner with Live Nation.

WHAT THIS ROLE WILL DO

Sales Support
• Develop clear, concise, and visually pleasing marketing proposals that tell a compelling brand story and strategically meet client objectives
• Work with the internal and external resources to vet ideas, feasibility, pricing, and asset availability for proposed marketing programs
• Balance client goals and requests with Live Nation objectives / requirements
• Support in the development of budgets (including cost benefit analysis) with

internal teams that are within Live Nation and client parameters to support

proposed ideas
• Create and maintain sales materials and tools including research and insights,

property sells sheets, product information, category information and marketing

data
• Develop case studies on relevant campaigns and products
• Coordinate communication with internal and external stakeholders related to

pitch development
• Create and maintain general organization documents including: Integrated

marketing team WIP, Clickup, Salesforce

Creative and Strategic Thinking
• Contribute to brainstorms and collaborative work sessions with team members to develop ''big idea'' concepts leveraging Live Nation's portfolio of live music and digital assets
• Work with the Integrated Marketing Director to strategically align the creative idea with marketing elements to create compelling, sellable, and executable entertainment marketing programs for prospective corporate partners
• Utilize an understanding of current media trends, social platforms and new technologies to drive scale and reach of proposed marketing programs

Client Communication
• Liaise directly with clients to acquire brand information pertinent to the development process
• Present marketing concepts to prospective high-level clients in tandem with Sales team

WHAT THIS PERSON WILL BRING
• Bachelor's degree
• 3-5+ years of experience in brand marketing, advertising, media, digital or entertainment marketing
• Track record of building 360 degree strategic marketing partnerships and corresponding business models
• A proven understanding of research and insights fundamentals in building a business case for partnerships
• Expertise in using Keynote, Excel, PowerPoint and Word to develop presentations and budgets
• Entertainment industry experience is a plus

What do we offer?
• Ticket perks to our events
• Flexible working environment
• Health & wellbeing activities and programs, including free counselling
• Investment in your personal career development and training
• To be part of an innovative and exciting business!

Sound like the role for you? To apply, please click on the apply link and submit your resume and a cover letter telling us a little more about yourself!

Equal Opportunities: We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and Homelife. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

#LNAPAC

Jobcode: Reference SBJ-d8kv16-18-118-126-236-42 in your application.