Director, Social Media - North America

Job Description

JOB DESCRIPTION: Director of Social - North America

Division: Global Communications

Line Manager: VP, Communications

Contract Terms: Salary, Full-time

THE TEAM

Ticketmaster is the industry leading ticket marketplace for sports, music, theater and other live entertainment, and driving innovation in how tickets are sold. The Global Communications team is responsible for extending a unified narrative across all internal and external stakeholder groups and has direct oversight of external communications, media relations and employee communication. Within that team, our social media practice supports the business while educating and engaging the public.

THE JOB

We're looking for a dynamic, experienced communications professional to fill the Director of Social Media – North America role. This position will be responsible for creating and executing a cohesive social strategy supporting our North American business. This is a highly collaborative role requiring confidence to engage and build consensus with functional leaders at all levels.

As the head of our social team, you'll drive strategy, content generation, digital marketing and community management across organic and paid social. You'll bring high-level thought leadership and storytelling skills that reflect a deep understanding of what's happening in sports, music, and popular culture to tell the Ticketmaster story.

WHAT YOU WILL BE DOING
• Digital Strategy: Craft and execute compelling social media strategies to elevate our brand, educate fans and support events across owned and paid media.
• Content Development: Creative strategy and concepting, asset development and publishing strategy to ensure posts are captivating, on-brand, and tailored for each platform.
• Community Engagement: Connect with our online community, engaging with fans and followers in a timely and authentic manner.
• Influencer Relations: Oversee team's work with relevant social creators to produce and amplify stories across sports, music and culture.
• Know Your Audience: Dive into social analytics and audience research to gain insights into public perspectives, identifying barriers and preferences to inform a refined approach
• Social Expert: Maintain a deep understanding of the latest social media trends, tools, and innovations, and apply them to our strategy.
• Team Leadership: Mentor and inspire a dynamic team of social media specialists, fostering a culture of creativity and growth.
• Cross-Functional Collaboration: Partner with broader communications, marketing and creative teams to develop top-notch content and unforgettable campaigns. Work with relevant stakeholders to maintain and evolve effective category specific social playbooks for music, sports, and theater.
• Agency Management: Manage relationships with external agencies to ensure they deliver creatively on brand objectives and provide ROI.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
• 10+ years of relevant experience in communications, social media, content strategy and/or community management within the entertainment or live events industry.
• Proven success developing and pitching impactful and effective creative concepts.
• Exceptional story-telling skills that are rooted in a love for sports, music and/or popular culture.
• Creative thinker with deep understanding of the social media landscape and how it can support innovative strategies.
• A keen ability to analyze data and learn from insights.

YOU (BEHAVIORAL SKILLS)

The ideal candidate is a strategic, and highly creative individual, possessing a strong sense of curiosity with a proven record of success. Ability to think big, framing designs in the context of the broader business and comfortable diving deep into the details.
• Resourceful, innovative and committed.
• Strong storyteller with creative approach.
• Pop culture maven.
• Outstanding attention to detail and ability to communicate complex topics simply.
• Ability to work effectively as part of a team.
• A highly motivated individual who takes pride in delivering work to the highest standard of excellence.

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations tha

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Jobcode: Reference SBJ-rnq6y1-18-188-233-69-42 in your application.