Director, Research and Insights

Job Description

Company: Live Nation

Department: Marketing Partnerships

Location: Farringdon, London

Reports to: Head of Research and Insights

Working Hours: Full time

Job Type: Permanent

Role Description

Live Nation UK's Research and Insights Team is seeking a resourceful and driven team player to join as a Director of Research and Insights.

This role combines a passion for live music with expertise in research methodologies, data analysis and data synthesis. The R&I team is dedicated to empowering the business with a deep understanding of our live music fans. As a Director of R&I, you will collaborate across departments to enhance the event experience and provide actionable insights that help us better connect and engage our audience.

The successful candidate will be a proactive self-starter, skilled in connecting and synthesising multiple data sets and sources to uncover key insights. You will report into the Head of Research and Insights to lead on R&I initiatives across the UK business, translating data into impactful strategies with a clear commercial focus. Your ability to integrate diverse data streams will enable the business to make informed, strategic decisions that drive growth.

What it's like to work in the Team

Live Nation UK Marketing Partnerships architects, sells and manages the company's national corporate sponsorship programmes with the world's most recognisable brands. It's an exciting, fast-paced team that collaborates with all facets of Live Nation's business including festivals, venues, touring, ticketing, artists, content, media, promotions, and concert production.

The Marketing & Creative Solutions team, our in-house strategy and creative experts, work in tandem with the sales team to form strategy, big ideas and business solutions for brands. Through needs analysis, fan insights, exhaustive research of the client and their audience, as well as internal ideation sessions, the team ultimately craft a strategic music marketing platform designed to solve brand's business objectives and KPIs. The programme concept is transformed into a visually stunning creative presentation highlighting Live Nation's arsenal of assets. No cookie cutter concepts, no copy and paste, just inspiring and fresh ideas alongside innovative vision designed to maximize brand reach and engagement through the power of live.

To learn more about our division, check out: https://itsbetterlive.livenationforbrands.com

What we can offer you

Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The newly opened Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

Who you are

You are passionate and highly motivated. A self-starter with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. You love getting stuck into the data, and finding stories that others have missed. You enjoy coming up with new ideas, answering briefs in ways not expected. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

Competencies / Skills / Knowledge / Experience
• Proven experience in market research and/or consumer insights from either client/agency side
• Expertise in advanced quantitative methodologies (ie. MaxDiff, Conjoint, Segmentation), analysis and translating research into actionable insights
• Strong knowledge of qualitative methodologies, including drafting discussion guides and moderation of focus groups
• Proficiency in synthesising data from various sources, including social media listening tools, and integrating data into cohesive reports.
• Experience with data visualisation tools (e.g. Tableau) and dashboard creation for decision-making
• Hands-on experience with data using Excel, SPSS, SQL, Python
• Proficiency in social media listening tools (e.g. Brandwatch, Sprinklr, Talkwalker)
• Strong communciation skills with experience crafting and presenting research findings clearly and persuasively to diverse and often senior C-suite level audiences.
• Experience managing data analysts

Behaviours

The following attributes determine how the role will be carried out and are required to be a success
• Agile and adaptable, able to respond quickly to the needs of the business and adjust research approaches as priorities shift

What the role includes
• Support the Head of R+I with the democratision of insights across the business, empowering teams to use data to meet objectives
• Lead the strategic direction of custom quant and qual first-party data analysis and research projects, helping to uncover insights that drive business objectives
• Distil complex data into clear, actionable insights that have a measurable impact on the organisation
• Oversee the full lifecycle of market research projects; including methodology recommendations, survey designs with a commercial focus, identifying key audiences, generating cross tabs and impactful insights.
• Present clear and concise research findings to key stakeholders, including C-suite and cross-fuctional teams.
• Consoldiate and integrate multiple data sets, including social media insights, into unified dashboards for strategic decision making
• Manage and lead social media listening strategies, ensuring key brand sentiment, trends and consumer feedback are captured to inform business decisions.

The Company

APPLICATION DEADLINE: Tuesday 10th December 2024. We reserve the right to close applications at anytime so encourage early application where possible.

Jobcode: Reference SBJ-g35nyn-3-142-55-138-42 in your application.