Digital Marketing Manager

Job Description

Digital Marketing Manager (Equity Distribution)

Title: Digital Marketing Manager

Location: New York, NY (Full-Time, In-Person)

This position reports to the President of Equity Distribution and serves as a key member of the Roc Nation Digital Music Team servicing Equity Distribution, maintaining its socials and general team support. The role will support continued development and growth for a diverse roster of Emerging artists. Responsibilities will include Developing paid media strategies that support the respective goals and reach for artist and single releases, facilitating requests between partners, managers and artists & maintaining social platforms and developing growth strategies for the brand's social media channels.

The Digital Marketing Manager will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

Key Responsibilities:
• Community Management: Lead overall strategy and execution of EQ social marketing including, but not limited to, editorial calendar creation, content creation, community listening & management, optimization of networks, community growth, brand awareness, creative marketing ideas
• Paid Media Marketing: Develop and execute digital marketing and​ content distribution strategies for EQ. Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist generated content​.
• Email Marketing: Develop email marketing experience, launch and manage email marketing campaigns,, Showing an understanding of CRM systems, Possess experience reporting and analyzing data, Demonstrate expert level knowledge of basic computer systems
• Site and Social Development / Management: Support and manage EQ site builds and launches; maintain and update the EQ site, social media profiles & EQ properties and oversee SEO development for the brand site.
• Reporting and Analysis: Liaison with the Data team to compile and distribute regular​ reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artists and external partners
• Team Support: Includes general administrative duties including but not limited to​ maintaining team calendar, managing client database, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, processing and filing invoices, and performing ad-hoc duties as assigned by manager

Qualifications:
• Strong oral/written communication skills
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
• 2-4 years experience managing the use of and/or relationships with social platforms
• 2 - 4 years experience managing paid social media campaigns across platforms including, but not limited to Youtube, Instagram/Facebook, Snapchat, and TikTok
• 1 - 3 years experience managing and creating email marketing campaigns and developing an email marketing audience.
• Ability to research, conduct successful outreach & manage an on-going social influencer database
• Extensive knowledge of and passion for the music market
• Experience growing the following and engagement for a brand's social media accounts
• Excellent copywriting skills; ability to write under pressure for multiple campaigns & clients simultaneously
• The highest attention to detail
• Track record building and maintaining strong business relationships
• The drive to take initiative, work independently and be accountable while also working as 
a team player who is collaborative, positive and flexible
• Bachelor's degree in a related field preferred
• Experience running reports and exporting data from Google Analytics, email service 
providers, CRM and other audio/video/social platforms
• Experience working with social management and listening platforms
• Experience working with content management systems; especially Wordpress
• Knowledge using basic audio, photo and video editing programs​

COVID-19 vaccination series and booster shot is a mandatory requirement for this position.

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

HIRING PRACTICES

The preceding intern description has been designed to indicate the general nature and level of work performed by interns within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of interns assigned to this position.

Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Note – Roc Nation benefits and policies differ from Live Nation

Jobcode: Reference SBJ-gwvxp2-3-14-253-221-42 in your application.