Associate Director, Podcast Strategy

Job Description

Title: Associate Director, Podcast Strategy

Location: New York, NY (Full Time, On-Site)

Reports to: VP, Digital Marketing & Strategy and VP, Creative & Marketing

The Role:

Roc Nation, a Live Nation joint venture, is seeking an Associate Director, Podcast Strategy to be the point person for all things podcasts. A successful candidate will be an excellent communicator, highly organized, and able to take the lead in ideating, producing/executing shows, implementing strategic goals, growing and engaging audiences, as well as developing new concepts for Roc Nation podcasts.

Key Responsibilities:
• Act as the main point of contact on podcast campaigns, for both internal and external stakeholders, creating and fostering a communication forum.
• Manage the full campaign life cycle including pre-production, pre-launch, launch, and campaign end
• Work with the creative team to produce all assets, marketing materials, episode details, etc., Review and approve final drafts, layouts, designs, etc
• Develop and execute marketing plans for the campaign across all channels, manage podcast distribution
• Analyze and monitor performance and provide feedback to improve
• Project Management: Provide outstanding client service and communication at every stage of the project journey. This entails organizing client-facing meetings, crafting project timelines, managing approvals and deliverables, monitoring campaign performance against KPIs, and overseeing budget reconciliation
• Client Relations: Provide outstanding client service and communication at every stage of the project journey. Liaison with clients and partners about launches, updates, and new initiatives. Work cross-functionally with podcast production and management teams. Managing client expectations around timelines and launch dates.
• Liaison with clients around timelines and expectations to ensure deliverable are on track and campaigns are launching on time
• Work in tandem with Roc Nation legal to negotiate contracts with talent, vendors, freelancers, service providers, etc
• Marketing & Content Strategy: Develop and execute digital marketing strategies to grow podcast awareness, audience engagement, and following through activations, collaborations with partners, etc
• Define and implement editorial strategy and content calendar
• Deep understanding of cultural trends within music, arts, and entertainment to identify storylines and create actionable strategy
• Work with Creative Director and Roc Nation leadership to define the overall tone of voice channels
• Oversee planning, creation, and publication of content across all mediums and platforms to ensure accuracy and cultural relevance
• Stay updated on industry trends, emerging technologies, and best practices in podcasting to drive innovation and maintain competitive advantage
• Identify and pursue key cultural collaborations and promotional opportunities that feed into larger brand narrative and editorial strategy
• Reporting and Analytics: Manage podcast analytics and monitor podcast performance on a routine basis to report with the internal Data and Analytics team. Provide success metrics and insights to recognize successes and advance the digital agenda
• Create formal presentations that highlight performance, audience insights, predictions, and recommendations for future podcasts for internal teams and clients
• Monitor and evaluate audience feedback, analytics, and market trends as it pertains to holistic editorial and marketing strategies
• Devise relevant and reach KPIs, regularly track and report on performance data across all platforms and mediums
• Team Building/Management: Source, interview and hire writers, creatives, and support staff. Collaborate to maximize content development and performance. Develop and manage budgets, and allocation of resources

Qualifications:
• A minimum of 5 years of combined work experience in podcasting, digital content, a creative agency, music, entertainment, project management, or a social media platform
• In-depth understanding of podcasting, creative arts, digital media, content creation, industry trends, and new technologies
• Extensive knowledge and passion for the podcast industry and best practices for podcast audience growth
• Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive
• Strong industry relationships and interpersonal skills
• Experience working with Apple Podcasts and Spotify, news organizations, and journalists
• Drive to take initiative, work independently and be accountable while also working as a team player by being collaborative, positive, and flexible

COVID-19 vaccination series and booster shot is a mandatory requirement for this position.

#LI-Onsite

Note – Roc Nation benefits and policies differ from Live Nation

The expected compensation for this position is:
$92,000.00 USD - $115,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Jobcode: Reference SBJ-g3704q-18-117-78-255-42 in your application.