Associate Director, Digital Marketing & Strategy

Job Description

Associate Director, Digital Marketing & Strategy (Latin)

Title: Associate Director, Digital Marketing and Strategy (Latin)

Reports to: President, Distribution and VP, Digital Strategy

Location: New York, NY (Full-Time, On-Site)

The Role:

Roc Nation is seeking an Associate Director of Digital Marketing and Strategy (Latin). This position reports to both the President of Distribution & VP of Digital Strategy and serves as a key member of the Roc Nation digital team servicing Distribution clients in the Latin division. The role will support continued development and growth for a diverse roster of Roc Nation artists including Latin artists - bilingual proficiency is a mandatory requirement for this position.

Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. This Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

Key Responsibilities:
• Content Marketing: Develop and execute digital marketing/sales and content distribution strategies for client; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases
• Partner Management: Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
• Content Development: Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content
• Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties
• Creative Marketing and Revenue Development: Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
• Reporting and Analysis: Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artists and external partners
• Other Priority Marketing: Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist's launches

Qualifications:
• 5+ years experience managing the use of and/or relationships with digital distribution and social platforms
• Full working bilingual proficiency in Spanish and English (written and spoken) is mandatory
• Bachelor's degree in a related field preferred
• Knowledgeable about the Latin music industry in the USA
• An understanding of marketing for music artists (especially digital and social media marketing)
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
• Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
• The highest attention to detail
• Track record building and maintaining strong business relationships
• Strong oral/written communication skills
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
• Experience working with social management and listening platforms
• Experience working with content management systems; especially Wordpress
• Knowledge using basic audio, photo and video editing programs

COVID-19 vaccination series and booster shot are a mandatory requirement for this position.

Applicants for employment in the US must possess work authorization, which does not require sponsorship by the employer for a visa.

Jobcode: Reference SBJ-rnq801-18-117-192-205-42 in your application.