Ancillary Product Pricing Manager

Job Description

THE ROLE:

Live Nation is seeking a self-motivated and energetic Manager, Ancillary Product Pricing to support our revenue maximization efforts across our owned and operated large amphitheaters. This position will be responsible for leveraging data and analytics to drive pricing, inventory management, and strategy for ancillary product sales. Availability to work nights and weekends may be required based on show demands to fulfill the responsibilities of the position.

Responsibilities:

Pricing Strategy
• Lead the pricing strategy for ancillary upsell products for shows at LNOO amphitheaters under your assigned regional responsibilities.
• Maximize upsell revenue and drive sales volume by effectively pricing all products and managing inventory levels.
• Analyze historical data, sales metrics, and industry trends to develop and implement an optimal pricing strategy.
• Track demand indicators prior to event on-sales to inform initial pricing decisions.
• Monitor sales velocity for LNOO amphitheater on-sales and throughout the entire sales cycle to dynamically adjust prices, react to fluctuating demand, and meet sales targets for assigned regional venues.

Inventory Management
• Oversee the inventory management strategy for ancillary upsells across LNOO venues as assigned by the manager and manage day-to-day sell-through levels.
• Develop and implement strategies to maximize upsell revenue through efficient inventory management throughout the sales cycle.
• Collaborate with the Analytics team to provide recommendations on initial inventory allocations across all products.
• Partner with PSS and Venue GMs to ensure the correct inventory is put on sale for each event across all product offerings (e.g., bundles/packages, standalone upsells, etc.).
• Proactively monitor ancillary inventory and provide recommendations on new ways to generate incremental revenue and drive sales volume through merchandising, distribution, and marketing.
• Work with key stakeholders across the organization - including, but not limited to, Ticketing, Operations, PSS, Marketing, Finance, and Analytics - to improve the use of tools and processes to drive the business.
Onboarding New TM Technology
• Implement LNOO amphitheaters with new TM products to enhance the fan shopping experience, specifically within the assigned region's select venues.
• Import all upsell products into TM Merchandising to enable TM+ buyers to view and purchase upsells at checkout, driving revenue.
• Work with VN Marketing to implement upsell product images that fans can view while shopping for products (e.g., VIP Club areas, Deck Access spaces, etc.).
• Strategize new ways to segment upsells and prioritize products for purchasers at checkout based on their location or ticket type in the shopping cart.

Seat Upgrades & Onsite Technology
• Build seat upgrades for concerts at both large and boutique amphitheaters using the Archtics ticketing system and Account Manager to enhance the fan experience.
• Learn the FEVO application and actively monitor box office builds for each venue. Escalate any issues to FEVO as needed and ensure FEVO landing pages are updated the morning of each show to maximize upsell opportunities during peak demand.
• Effectively communicate with Box Office Managers to address any issues related to seat upgrades or FEVO upsell landing pages, ensuring they are resolved or escalated as needed for a seamless fan experience.

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

Jobcode: Reference SBJ-rvqqbm-3-132-213-245-42 in your application.