Media Executive

Job Description

Media Executive - KWCH/KWCH

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About KWCH/KSCW:

KWCH is looking to grow its already commanding share of the local broadcast and digital revenue market. To do so, we are looking for the next high-level consultant to join our team. Our ideal hire will be a high-energy, creative individual to join our team of integrated marketing/advertising professionals. At KWCH, we help businesses ''find and keep their very best customers'' using effective marketing and advertising. The successful Multi-Media Account Executive is responsible for selling KWCH and KSCW as well as a full suite of Digital product offerings such as OTT, SEO, Paid Search, Audience Targeting, Audio Streaming, and Social Media. If you have experience selling anything directly to decision-makers, we want to show you how you can increase your income working at a market-leading media company.

Job Summary/Description:

KWCH/KSCW is currently looking to add a smart and self-motivated individual to our sales team in Wichita, KS. As the dominant media company in the area, we have comprehensive marketing tools – both on-air and online.

Duties/Responsibilities include, but are not limited to:
• You will research opportunities in the market, generate or follow through on sales leads both warm and cold, and manage an active pipeline of potential revenue.
• You will own the full sales cycle from prospect to close and meet new business revenue and budget goals.
• You will be an expert in marketing, and provide expert insights, recommendations, and consultancy to build productive and long-lasting relationships.
• You will maintain a consistent customer pipeline, build a consistent customer base, and forecast with accuracy monthly.
• Design, write, and present marketing presentations.
• Meet or exceed sales expectations, goals, and budgets, and manage your own book of sales revenue for retention and growth.
• Manage your book of business using multiple CRM and client management tools and software.
• Communicate and collaborate effectively internally across all WDAM departments and support staff.

Qualifications/Requirements:
• College degree, preferably in digital marketing or advertising or equivalent work experience.
• 1-3 years of outside B2B sales experience
• Effective prospecting and proven revenue pipeline-building skills.
• Account management experience.
• Understanding of the digital environment including targeted display, social media, OTT, email marketing, SEO, and paid search preferred.
• Outstanding communication and presentation skills.
• Ability to think critically and design solutions for complex problems.
• Be teachable and open to best practices and feedback as a means of continuous improvement.
• Be consistent at delivering results through perseverance, humility, and a positive outlook in the face of challenges.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KWCH/KSCW-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-gp6pbx-18-189-143-150-42 in your application.