Local Sales Manager

Job Description

Local Sales Manager, KSBY

KSBY, The E.W. Scripps station in San Luis Obispo, California is looking for a sales leader for their team. The Local Sales Manager oversees a local sales team dedicated to helping local businesses seize growth opportunities by engaging customers through impactful multi-platform advertising solutions. These comprehensive advertising options may encompass platforms such as Over The Top (OTT) video, search strategies (SEO/SEM), social media tactics, digital display ads, email targeting, and broadcast television.

KSBY is a television station serving California's Central Coast, providing comprehensive local news coverage, reliable weather forecasts, and diverse programming that caters to the community's interests. With an emphasis on community engagement, KSBY actively covers local events and initiatives, fostering a connection with residents. The station features experienced reporters and journalists, maintains a strong digital presence for real-time news updates, and participates in charitable efforts, contributing to its reputation as a credible source of information and entertainment in the region.

WHAT YOU'LL DO:
• Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
• Organize, direct and manage the execution and performance of a team of local sales Account Executives.
• Negotiate ratings, rates and budgets.
• Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
• Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field.
• Utilize SSP, resources and tools provided to build effective sales strategies.
• Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Maintain positive working relationships with outside vendors.
• Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
• Oversee accounts receivable and credit policies.
• Develop and implement pricing and packaging to fill needs of both client and station.
• Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
• Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
• Other duties as assigned.

WHAT YOU'LL NEED:
• Bachelor's degree in business or related field or equivalent experience preferred
• Generally, 7+ years proven success in media sales
• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required
• Ability for some travel
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING:
• Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly
• Strong coaching and feedback skills
• Strong ability to motivate others toward team goals
• Able to foster an environment that enables creative and innovative thinking
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organization skills
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
• Proven ability to manage multiple tasks in a fast-paced environment

WHAT WE'LL OFFER:
• Extensive Scripps Sales Process training.
• A career path to grow your professional experiences.
• Full benefits; medical, dental and vision.
• Retirement savings plan with company match.

COMPENSATION RANGE:
Annual Salary: $105,000.00 - 115000

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in California.

ADDITIONAL BENEFITS:
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-rvb5ym-18-222-182-226-42 in your application.