Digital Sales Specialist

Job Description

Digital Sales Specialist - KMOV

Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About KMOV:
Want to work at a great Station? KMOV is one of the top CBS affiliates in the country and a leader in St. Louis, Market #24. KMOV is known for its award-winning news & weather coverage, numerous community service projects, and effective broadcast and digital marketing solutions. KMOV was the winner of the national Edward R. Murrow Award in 2023 for Best Newscast. KMOV is located in a new state-of-the-art facility in the western suburbs of St. Louis. Ranked as the #1 city in the nation in 2022 for new college graduates, St. Louis is also recognized for its low cost of living, convenient transportation, and robust arts and entertainment scene. Home to the world-famous Arch, St. Louis Cardinals baseball, STL CITY soccer, and Blues Hockey teams. St. Louis is quickly becoming THE place to be.
Job Summary/Description:
KMOV / Gray Digital Media is looking for a skilled and results-driven Digital Sales Specialist. The Digital Sales Specialist will be tasked with analyzing user experience data, initiating digital projects, reporting on planning and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget. You will play a pivotal role in growing our business and customer base and improving user experience.
Duties/Responsibilities include, but are not limited to:
• Traffic, update, and monitor creative scheduling on digital campaigns.
• Responsible for submission and creative development for all digital advertising through Gray Digital Media Digital Design & 2 AdPro.
• Communicate effectively with clients and Media Executives to develop and implement comprehensive digital media strategies and marketing campaigns across various platforms.
• Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns including analytics and placement support on campaigns <$7.5k/mo.
• Bimonthly, monitor digital campaign pacing and effectiveness to ensure campaign delivery.
• Analyze campaign performance data, and general insightful reports, and provide actionable recommendations for ongoing optimization. Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance and meet KPIs.
• Work closely with Media Executives and Multimedia Sales Managers on strategies for proposals, sponsorships, etc.
• Present recommendations to clients in coordination with Media Executives.
• Assist Media Executives in the presentation of proposals on < $7.5K+/mo accounts.
• Monthly Reporting calls on accounts < $7.5K+/mo-backend storytelling.
• Create and facilitate case studies from KMOV for Media Executives.
• Act as secondary client contact, understanding client goals and optimizing success through research and analysis of all digital advertising campaigns.
• Executing digital quotes.
• Serve as backup for the Station's other Digital Sales Strategist.
Qualifications/Requirements:
• 1+ Years Experience in Digital Marketing
• Familiarity with emerging digital tools
• Knowledge of various digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM, websites, and email marketing
• Knowledge of planning and managing multiplatform media campaigns
• Proficient in data analysis, Excel, and PowerPoint. Strong analytical skills.
• Excellent attention to detail and ability to thrive in a fast-paced environment and balance many workflows at once.
• Excellent written and verbal communication skills
• Ability to work with an internal and external team to execute campaigns with precision.
• Ability to analyze and translate data from dashboards into strategies, proof of results, and proof of pivoting of alerting campaigns.
• Strong skills in planning, strategizing, and thinking creatively.
• Ability to understand the client's needs and translate their strategies and data into terms that the client can understand.
If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KMOV-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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Jobcode: Reference SBJ-r1q6yy-3-133-112-22-42 in your application.