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Full Time Job

Account Executive

KGTV

San Diego, CA 10-31-2024
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Join the dynamic team at KGTV in sunny San Diego, where we are more than just a media outlet-we're Growth Experts with a proven track record of delivering results that matter. In an age where advertising has evolved beyond mere exposure, businesses crave impactful strategies that drive real success. At KGTV, we understand this need and empower our clients with innovative solutions that cut through the noise and deliver tangible outcomes. If you are a driven sales professional ready to be part of a forward-thinking team that prioritizes effectiveness over complacency and thrives on collaboration, we invite you to apply. Together, let's transform the advertising landscape and help our clients reach new heights of success!

This is your opportunity to be more than just a seller-become a vital partner in the success stories of our community. If you're excited about crafting customized advertising solutions that drive growth and foster connections, we want to hear from you!

As an account executive, you will play a critical role in developing new television and digital business while also growing existing accounts. You can have a hand in helping our local economy flourish by offering businesses the opportunity to gain new customers through a variety of platforms including OTT video, social media, digital display, and broadcast TV.

We're committed to your success, offering top-notch sales training and the support of industry experts, locally and nationwide. If you're ready for a career that's as exciting as it is rewarding, apply now to join Scripps at KJRH and become a vital part of our success story!

Scripps offers different types of flex work arrangements for many positions. Please ask your recruiter for more information.

A DAY IN THE LIFE:
• You will be selling broadcast television and digital advertising solutions. Digital solutions include over-the-top (OTT) video, search strategies (SEO/SEM), social media marketing and more. You will sell to local and regional businesses and advertising agencies
• Independently prospect, develop and maintain new business in the market using the Scripps Sales Process and developing customized solutions
• Travel to the office or hop on Zoom to host a brainstorm session with your team for an upcoming advertising campaign
• Attend a regular call with an existing client to talk about campaign performance and ideas for upcoming promotions
• Use ratings, qualitative and market trend data to negotiate program ratings and advertising rates with advertising agencies to maximize revenue
• Cultivate new relationships with businesses in the local community by networking, cold calling, and referrals
• Develop and deliver advertising and marketing campaigns, and media plans.
• Maintain and grow existing accounts by reworking and optimizing schedules and products as needed, showcasing attribution proof of performance, and providing best in class customer service
• Effectively manage a sales funnel within the Customer Relationship Management (CRM) software and achieve key performance indicators and activity levels
• Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects

WHAT YOU'LL NEED:
• Bachelor's degree in sales, marketing, or related field preferred
• Minimum of 2 years proven sales success
• Experience in strategic account management, broadcast ratings and digital execution is a plus

WHAT YOU'LL BRING:
• Knack for relationship building
• Results-driven attitude
• Excellent communication skills
• Strong organizational skills
• Confidence to speak with decision makers
• Valid driver's license and good driving record required (proof of insurance and liability coverage may be required)
• And, if you have broadcast TV experience, that's a plus

COMPENSATION RANGE:

Annual Salary: $40,000.00 - 55000

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in California.

WHAT WE OFFER (Additional Benefits):
• Extensive Scripps Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-rvbk3j-3-136-22-184-42 in your application.

Salary Details
Salary Range: $40,000 to $55,000 Per Year ($ USD)
Company Profile
KGTV

The E.W. Scripps Company is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets.