Media Executive

Job Description

Media Executive - KGNS

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About KGNS:

KGNS TV's market dominance begins with a prime offering of NBC, CBS, ABC, CW, and Telemundo affiliations; and a delivery of daily newscasts across multiple broadcasts and digital streams including desktop and mobile. KGNS TV, the area's leading news broadcaster is located in the Laredo, Texas Metropolitan area and serves a combined population of over 790,000 (seven hundred ninety thousand) on the South Texas and US/Mexico border. The area consisting of Webb, Zapata, Dimmit, LaSalle, Maverick, Zavala, Frio, Duval, and Jim Hogg counties; and Nuevo Laredo, Tamaulipas, Mexico is geographically poised for success between two nations. A thriving and dynamic area for all things news, the Laredo Metro area houses a diverse economy that is often immune to economic anomalies experienced by the rest of the country. Touted the number 1 (one) inland port on the US/Mexico border and diverse in her economy, whether it be ranching, agriculture, international trade, healthcare, education, retail, manufacturing, or oil/gas, Laredo and our sister cities offer a wide range of industries to foster a consistently healthy economy. Laredo's population is a diverse blend of ethnicities with a median age of 27 (twenty-seven). Her young and vibrant energy lends itself to a history that offers entertainment, a wide array of eateries, and a cultural immersion in a unique experience that can only be held by the romance of this US / Mexico border culture.

At home to many successful broadcasters, KGNS TV has a reputation for preparing reporters, producers, and anchors for their next move, which includes moves to larger metro markets. On the sales and marketing side, training in integrated marketing techniques is one of the reasons our team continues to thrive. The KGNS TV family is one where integrity, ethics, and personal growth are fostered. After all, it's always sunny in Laredo, Texas.

Job Summary/Description:

KGNS is looking for a Multi-media Marketing Consultant. KGNS is the dominant company in the market with the strength of 5 broadcast properties(NBC, Telemundo, CBS, ABC, CW), two digital platforms, KGNS.tv and Telemundo Laredo.tv, and the full dynamic suite of extended audience products of 956 Digital. Our success is the result of extraordinary employees and an exemplary management team. Our company is advancing the world of media and video marketing and is looking for someone to join our team. The ideal candidate will possess excellent communication skills, have an enthusiastic and outgoing personality, along a drive to succeed.

Duties/Responsibilities include, but are not limited to:
• Generate revenue for the station and meet monthly goals through effective outside sales techniques
• Develop new business relationships through selling commercial advertising time and other station products by meeting and planning marketing decisions with local businesses.
• Create and present advertising strategies and ideas for local businesses incorporating our core broadcast and digital marketing products
• Provide input on sales promotion opportunities to sales management
• Limit churn and retain current business and develop new business contacts
• Develop and attain budgeted revenue goals through effective solicitations, promotions, and service
• Understand the client's business objectives and advertising strategies, and develop ways to help them achieve the objectives through effective marketing.

Qualifications/Requirements:
• Strong organizational, written, and presentation skills.
• Proficient in Word, Excel, and PowerPoint
• Ability to build and maintain positive customer relationships
• Competitive, persuasive, energetic, and self-motivated
• Ability to overcome objections
• Outside media sales experience preferred but not required
• Bilingual in English and Spanish is a plus
• Professional appearance
• Must have a valid driver's license, good driving record and insurance
• College Degree Preferred (but not required)
• A basic knowledge of digital marketing is preferred

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KGNS-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.

Jobcode: Reference SBJ-gxm6yq-18-225-149-158-42 in your application.