Promotion Director

Job Description

KBAK/KBFX/KMPH/KFRE has an exciting opportunity for a Promotion Director! The Promotion Director oversees a multi-market regional team of agile content creators, and experts, strengthening branding and engagement efforts for both internal and external clients. This role is responsible for developing team members through training and fostering a culture of collaboration, innovation, and streamlined workflow execution.

Responsibilities include:
• Establish and implement a digital-focused content engagement strategy for multi-platform, multi-stream, and local market use.
• Lead the creation of branding content and lifestyle programming, ensuring alignment with both community and organizational objectives.
• Write, develop, and produce special projects, including multi-market and big-picture campaigns for local, regional, and corporate levels.
• Develop marketing and engagement plans, implement standardized workflows for projects, contests, events, and organizational policies.
• Assign work related to digital news, external clients, and Sinclair Broadcast Group to ensure consistent project delivery and support across teams.
• Oversee a multi-station marketing budget and develop media plans for the region, ensuring resource allocation supports creative content development and campaign execution.
• Producing, writing, editing, and shooting skills. This is a hands-on creative management position.
• Multi-market team management requires travel between Bakersfield and Fresno for in-person meetings, team building and community events.

Experience:
• Minimum of 5 years' experience overseeing commercial, digital, and creative content development.
• Experience in leading branding content initiatives and lifestyle programming, with a strong understanding of community engagement
• Must have very strong communication skills and be able to negotiate priorities and strategies across multiple markets and management teams.
• Experience working closely with News Directors, Regional News Directors, Sales Director, Regional General Managers, and station General Managers.
• Proven track record of managing multiple stations successfully and efficiently at one time.
• Must be organized, and able to analyze trends and data to make informed marketing decisions.
• Leading a team in multiple markets and be ready to expand into additional markets.
• Skilled in shooting and editing.
• Able to lead writing and producing of creative and commercial content.
• Proven ability to mentor and grow content creators.
• Ability to work proficiently and effectively under pressure and tight deadline.
• Ability to recognize trends in marketing and technology and apply them to a successful strategy for internal and external clients.
• Ability to interpret analytics and research to determine the best way to apply to current and future marketing strategies.

Skills:
• Creative and detail oriented
• Self-starter mentality
• A passion for marketing and promotion
• Ability to write, shoot, and edit promos
• Comfortable working individually and collaboratively
• Excellent verbal, written, and organizational skill

The base salary compensation range for this role if $85,392.80 to $106,741.00. Final Compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, parental leave and employee stock purchase plan.

EEO AND INCLUSIVITY:

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

Jobcode: Reference SBJ-gp9q8e-3-137-164-107-42 in your application.