Senior Director Of Sales

Job Description

Senior Director Of Sales, KATC

KATC, the Scripps-owned ABC station in Lafayette, LA, is seeking a Senior Director of Sales. Nestled in the heart of Cajun Country, Lafayette offers a unique blend of rich cultural heritage, vibrant culinary scene, and unparalleled Southern hospitality. Known for its lively music, festivals, and a dynamic local economy, Lafayette provides an exceptional quality of life. As the Senior Director of Sales, you will play a pivotal role in driving revenue growth by spearheading a dynamic sales team focused on delivering innovative advertising solutions to both local and national businesses.

The ideal candidate for will possess extensive experience in sales and advertising, exceptional leadership skills, and a deep understanding of the evolving digital landscape. By fostering a collaborative and innovative environment, the Sr. Director of Sales will empower businesses to capitalize on growth opportunities and enhance their brand visibility in an increasingly competitive market.

WHAT YOU'LL DO:
• Create and manage budgets and project for station revenue. Set and adjust station rates to meet goals.
• Manage the sale of advertising time to clients/agencies, involving local travel and national travel. Meet with clients and advertisers to maintain high visibility in the community.
• Create and manage non-traditional revenue and new business projects.
• Provide training, development and motivation of Local Sales Department to ensure success of department goals and objectives.
• Provide training for the sales managers to include all aspects of local, national and general sales management.
• Effectively manage all personnel issues.
• Utilize and maximize air time inventory and resources to achieve revenue goals. Evaluate items and programs available to the station.
• Develop and implement new business plans, sales projects, and strategic plans for sales.
• Understand and interface with traffic system and personnel to efficiently manage air time inventory. Approve all orders.
• Interface with station's national rep firm to set goals and objectives. Hold firm accountable for the achievement of all expectations.
• Establish local market value and position of the station Know the strengths and weaknesses of competing stations and mediums. Maintain integrity in all business dealings.
• Work with General Manager and other department managers to accomplish the objectives of this station.
• Perform other duties as needed and directed by General Manager.

WHAT YOU'LL NEED:
• Bachelor's degree in business or related field or equivalent experience preferred
• 8+ years of progressive management responsibility in media and integrated sales
• Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.

WHAT YOU'LL BRING:
• Advanced oral and written communication skills
• Effective in a variety of formal presentation settings both inside and outside the organization
• Proven and effective leadership skills; fosters open dialogue, empowers others, addresses conflict quickly and directly
• Advanced computer skills including Microsoft Office
• Proven ability to manage multiple tasks in a fast-paced environment

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-gpz8xe-3-142-55-62-42 in your application.