Digital Sales Specialist

Job Description

Digital Sales Specialist - KALB

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage:

$40,000/yr.

Shift and Schedule:

Mon. - Fri. (7:00 am - 5:00 pm)

Job Type:

Full-Time

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Job Summary/Description:

KALB, the Gray-owned station in Alexandria, LA is seeking a Digital Sales Coordinator to join our team. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Sales Coordinator must have knowledge of digital marketing including social media, audience targeting, OTT, and mobile and video marketing strategies. The position reports to the Sales Management team.

Duties/Responsibilities include (but are not limited to):
- Digital order entry with a high level of accuracy.
- Request, update, and monitor digital creative scheduling on all campaigns.
- Execute campaigns and creative development for all digital advertising
- Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns
- Monitor digital campaign pacing and effectiveness to ensure campaign delivery.
- Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance.
- Manage and communicate inventory sell through percentages and avails to staff
- Work as a liaison with 3rd party vendors
- Reconcile / audit 3rd party billing
- Works closely and communicates with the Account Executives
- Other duties as assigned by Managers.

Qualifications/Requirements:
- Must have high organizational skills and willing to take initiative
- Must be able to prioritize, multi-task, and perform in a high-paced environment
- Strong communication and listening skills
- Proficient in Microsoft Office, Excel, and PowerPoint
- Detail oriented

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KALB-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-rvq6k0-3-19-74-75-42 in your application.