Marketing Associate

Job Description

Established in 1996, IndieWire reports on, defines, and elevates the best of film & TV and is a go-to source for creators and consumers to discover new voices. We are seeking an agile Marketing Associate who will promote sales, live media, and editorial content. This is a great opportunity for a lover of cinema and television, with a year of experience as a Marketing Assistant, to collaborate with and grow alongside a team. The ideal candidate is a proactive learner with a grasp of basic storytelling principles and marketing strategies, and a sense of the publishing, film, and television landscapes. This role will report to the Director, Marketing.

Primary Responsibilities:
• Drive traffic to (and deepen engagement with) IndieWire's evergreen, awards, and daily coverage
• Help develop, execute and analyze editorial promotion plans that run across social, email, site, events, and more, connecting brand narrative on all touchpoints
• Liaise with partners at guilds, festivals, and film & TV membership organizations to develop audiences and activate for clients
• Draft marketing copy and curate images for social, email and more
• Grow IndieWire's industry and consumer audiences; maintain invitation list health for live and virtual events
• Produce content for email, social, and more
• Draft pitch decks, recap decks, and more for clients
• Run brand tests, finding ways to hone and elevate the IndieWire brand
• Distribute surveys to readers and live media attendees
• Parse audience data for answers to stakeholder questions
• Additional duties as assigned by the direct manager

Requirements:
• 1-2 years of experience in marketing, ideally in entertainment or publishing
• Willing to occasionally work outside normal office hours for live events (awards shows, film festivals, etc.) or breaking news
• Strong ability to discern content reception
• Understanding of project scope (how small details contribute to overall goals)
• Excellent verbal, written, and presentation skills
• Understanding of the IndieWire brand

Typical wage range: $65K - $70K. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.

PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC's paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an ''at-will position'' and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

About IndieWire:

For over 25 years, IndieWire has been covering the business and art of entertainment. With the respect of film and TV creators, executives, and passionate fans alike, IndieWire is known for being ahead of the curve with a unique editorial voice that combines in-depth industry reporting and analysis, breaking news, and its best-in-class Oscars, Emmys, and crafts coverage. IndieWire began in July 1996 as an online chat room and evolved to become one of the earliest online entertainment news outlets. As IndieWire grew, its coverage expanded beyond film festivals and the independent film industry to include all aspects of Hollywood and the expanding universes of TV and streaming and has continued to do so since being acquired by Penske Media Corp. in 2016.

About PMC:

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC's journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visit www.PMC.com

Jobcode: Reference SBJ-rv2b4m-13-59-95-99-42 in your application.