Vice President, Ad Revenue Operations, Analytics & Tools

Job Description

The VP of Ad Revenue Operations, Analytics & Tools, will be responsible for building the analytical practice for the advertising business, with the goal of providing insights that drive revenue, efficient operations, and measurable outcomes for our business. This role requires a strategic thinker with a strong background in enabling digital advertising sales and operations. The ideal candidate will have a proven track record of synthesizing technology and data to drive outcomes.

In this role, you will work on sophisticated problems, inform leaders on critical decisions and have exposure to senior-level decision-making, crafting relationships with people across the company. We are looking for demonstrated success in strategy development, business analysis, project management and problem solving.

Resonsibilities:

What You'll Do
• Lead a multi-disciplinary team of experts that: (1) manage projects to define requirements for our systems, workflow and capabilities, (2) use data to build ongoing reporting and analysis to track revenue performance and areas of opportunity.
• Use the combined super power of deeply understanding of our products/workflow and the underlying data to drive sales performance, monetization and insights for Hearst Magazine's advertising business.
• Be responsible for monitoring key metrics to drive accountability, surfacing risks and opportunities to senior leadership. Focus on driving step-change revenue growth around go-to-market, product, and client experience. Work cross-functionally to support strategic and operational decisions and execution as needed.
• Help our teams drive the elemental definition, measurement and tracking of the key strategic advertising initiatives – often through product/workflow definition or systems changes. This touches all parts of our digital advertising business – from onsite monetization through offsite paid media execution.
• Collaborate with functional team leaders to ensure the intersection of people, process and technology come together to generate data for analysis.
• Articulate the needs, and work cross-functionally to bring solutions to life. Partner with Sales, Finance, Marketing and Ad Product to understand detailed requirements and their execution and application to the business.
• Focus on the future, staying apprised on developments to drive automation. Identify and implement new revenue operations capabilities, tools, and techniques to enhance the company's competitive edge. This could include application of AI on operational processes.

Qualifications:

Who You Are
• 10+ years in digital media advertising sales or adjacent function. Managing a range of experience levels from Analysts to Program Directors. Experience with digital media/publisher ad sales models onsite and paid social preferred.
• You've been in the trenches in digital advertising sales and/or operations. You understand the data and the business and can deliver proactive analysis and insights.
• Strong presence, executive communication and consensus building capabilities are essential. Demonstrated ability to thrive in an unstructured, collaborative environment is ideal.
• You have a strong analytics, framing, problem-solving and demonstrated success in analytics and strategy development.
• A strong track record of identifying key questions, connecting the dots, performing analyses independently, and communicating complex findings (written & verbal) to executive level audiences in a clear and concise way.
• Experience working with senior stakeholders and influencing cross-functional teams to drive outcomes.
• Strong data analytics skills (SQL, Tableau) and experience working with large data sets. Ability to visualize complex data sets that provide insights and clearly inform areas of action.
• Proven ability to be successful in a complex, fast-paced environment.
• Organized, detail-oriented and strategically focused.
• Understanding of sales and digital advertising platforms is strongly preferred.
• Working knowledge of sales systems and tools is a plus.

The base salary for this role is between $230,000-$260,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst Magazines provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veterans status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Jobcode: Reference SBJ-rbv6pk-18-224-52-109-42 in your application.